Clear Channel to again delay serving ads in customizable iHeartRadio streams, says Pittman

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Issue Date: 
Mar 29 2012 - 11:55am

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Bob PittmanClear Channel CEO Bob Pittman says the custom radio stations on iHeartRadio will remain ad-free for "a few more months," according to the AP.

When Clear Channel officially launched iHeartRadio's custom stations in October of 2011, it said the service would remain ad-free through the end of the year (RAIN coverage here). Then the company announced it wouldn't serve ads on the service until April 1, 2012 (more here).

Now Pittman says the deadline has been pushed back again as Clear Channel tries to figure out how to make in-stream ads "more 'compatible' with the user experience." He fears existing Internet radio ads on servces like Pandora are "disruptive and annoying" to users. 

You can find the AP's coverage here.


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