CC-created iHeartRadio to compete with Pandora in Australia and New Zealand

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Issue Date: 
Aug 5 2013 - 10:55am

From Issue:

ARN, the Australian Radio Network, has launched digital music service iHeartRadio in Australia and New Zealand. Of course, iHeartRadio is the online radio platform created by U.S. media giant Clear Channel.

Like the service in the U.S., the Australian iHeartRadio will offer live radio streams, a custom radio feature (a la Pandora), and reportedly more than 850 playlists curated for moods or activities called "Perfect For" channels (a la Songza).

All of ARN's broadcast stations are available as live streams on iHeartRadio now. On September 23, iHeartRadio will add ARN's "American sister stations and New Zealand’s TRN" stations, for a total of more than 900 live station streams, reports B&T.

The service is free to use for listeners, with limited advertising. The live radio streams will still contain the on-air ads of the stations, but aside from audio and video pre-rolls, the online-only features will be ad-free (as in the U.S.).

"ARN is one of the last radio networks to bring a music streaming service to market," writes B&T. "DMG Radio Australia partnered with Rdio in August last year and Songl, a joint venture between Southern Cross Austereo and DMD, launched in beta in March."

U.S.-based wecasting leader Pandora is also in Australia and New Zealand. AdNews reports Pandora will meet its target of one million Australian users in the coming months, and will soon introduce advertising to the streams.

Read more in B&T here; and in AdNews here.

Comments

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This is indeed a great news. Thumbs up!

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The Ad-Insertion Panel"

The Ad-Insertion Panel" (including Agovino) will surely have some thoughts on the matter.
192.168.0.1

Now it isn't necessary that

Now it isn't necessary that Jacobs' and Agovino's positions can't be reconciled.
192.168.0.1

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