CBS Radio testing interactive mobile app for sports shows

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Issue Date: 
Feb 15 2012 - 12:10pm

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CBS Radio's Audio Roadshow appCBS Radio is in the process of beta testing an iPhone app that allows listeners to interact with live sports shows.

Inside Radio reports CBS' Audio Roadshow app lets listeners rate interviews and topics (through thumbs-up and -down buttons in the app), or participate in polls or questions asked by on-air hosts. “You’ll get real-time feedback from the audience about how a guest is doing,” said CBS Local Digital Media president Ezra Kucharz.

Industry analyst Mark Ramsey applauds the move in his blog (here). "Note to Sports Radio stations: Isn’t this exactly what your station app is supposed to be?"




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