CBS Radio, Entercom sign on to Triton Digital's a2x for digital audio ad sales

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Issue Date: 
Mar 28 2013 - 12:45pm

From Issue:

CBS Radio and Entercom Communications have joined Triton Digital's a2x ad sales platform.

Triton's new a2x is an audience-based "programmatic buying solution" for online and mobile audio ads (we've covered it here) that allows broadcasters and webcasters to sell remnant digital audio ad space "auction-style." 

Both broadcasters rank among the largest in the U.S. CBS Radio owns more than 350 stations, Entercom more than 100.

Learn more about Triton Digital's a2x platform here.

Triton Digital's Dominick Milano will host the "Jump Start Your Revenue" Panel at RAIN Summit West in Las Vegas April 7. Entercom's Amy Van Hook will also speak at the Summit, as part of the "Dashboard Discussions" panel.

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