CBS launches "Your Day" iPad app to leverage audience gains for combined local media

Posted by

Issue Date: 
Mar 22 2012 - 12:15pm

From Issue:

CBS yesterday announced it's created and launched the new "Your Day" iPad app, which aggregates content from its local radio, television, and online properties. The app adds content from CBS-owned properties like CNet,, and as well.

The "Your Day" app is free and available for 24 of the top U.S. markets.

MediaPost reports, "One of the key strategies has been to consolidate separate Web properties in a given market into one local online hub. In New York, for example, different sites for WCBS-TV (Channel 2), WFAN, 1010 WINS and WCBS 880 were combined into one property -- -- leading to traffic gains beyond the total of the combined audiences for the four properties." CBS is now duplicating that strategy in 25 markets.

ComScore data shows total listening hours for local CBS radio streams are up 20% 2010-2011, and total listening hours per session are up 18% (interestingly, Triton's Webcast Metrics has shown steady decline in Average Active Sessions for CBS from late 2009 through January 2012 -- you can see that here, and our coverage of the latest Webcast Metrics ratings is here).

According to a recent BIA/Kelsey forecast, local online ad revenue across the country will grow from $21.2 billion this year to $38.5 billion by 2016. The growth in the digital segment will offset slower than anticipated growth in total local media advertising revenues, the company says.

Read MediaPost's coverage of the Your Day app here.


Fun Desert Safari Tours

Thank you for the help with this issue, thanks a million. I got my problem solved.
Desert Safari Deals
Dubai Desert Safari Deals
Cheapest Desert Safari

Adventure Tours in Dubai


Very informative article, thank you for sharing.

Musandam Tour
Evening Desert Safari

Appreciate it substantially only for stating this revealing content a bit like you found for right. Equally regards for those useful hints. At now currently you'll click here it'll be undeniably seriously definitely worth the entire check up on. With thanks.

It's all done what for the

It's all done what for the best part. Needs to be one at some time making it up to you. - Charles Brennan

CBS launches "Your Day" iPad app to leverage audience gains for

Excellent post. Keep writing such kind of information on
your page. Im really impressed by your blog.
Hello there, You've done a fantastic job. I will certainly digg it and personally recommend to my friends.

I am sure they'll be benefited from this website.

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.

More information about formatting options

By submitting this form, you accept the Mollom privacy policy.