In Burns/Triton study, nearly half say they listen to AM/FM online daily

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Issue Date: 
Sep 26 2012 - 2:40pm

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Nearly half (46.4%) of the respondents to a new study say they listen to AM/FM streams on a PC/Mac/tablet daily. Among those who own smartphones, 23% say they use them to listen to streams of AM/FM stations daily.

Alan Burns & Associates and Triton Digital polled more than 41-thousand people of "all ages, genders, (and) format fans" in August and September, and revealed their findings last week at the 2012 NAB RAB Radio Show in Dallas.

A little more than a quarter (25.4%) of all the respondents said they use a smartphone to listen to music

Interestingly, of those with in-car Internet access, more than 70% listen to AM/FM the most of all their listening options (Internet, CDs, MP3s). Only about 7% of those with Internet in the car seem to be using AM/FM less.

See the slides from the study presentation here.

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