Broadcaster clients demand Katz360 focus on "their digital assets"

Posted by

Issue Date: 
Dec 22 2011 - 1:25pm

From Issue:

Pandora dropped by Katz360Katz360, the Clear Channel-owned online ad sales network, has dropped Pandora as a client. Katz360 will no longer sell ads for the webcaster after two years of doing so (find our coverage from August 2009 here). The ad rep firm will transfer its accounts to Pandora's in-house sales team over the next 30 days.

As for why Katz360 dropped Pandora, Katz Radio Group EVP Mary Beth Garber -- an outspoken critic of Pandora -- says it become "too cumbersome to try to fit [Pandora's] completely different requirements into the [sales] packages."

Katz360 also represents pureplay web radio services like AccuRadio (which is run by the same folks who bring you RAIN) and Digitally Imported.

Katz360 president Brian Benedik reportedly told Pandora chief revenue officer John Trimble via email: "Our core Katz Media Group broadcaster clients have demanded that we focus our Katz360 online audio efforts towards their digital assets moving forward."

Katz360"This is hardly a massive blow to Pandora," argues Jennifer Lane in Audio4Cast (Lane founded Net Radio Sales, which was acquired by Katz in 2007). "I am sure that both [Katz360 competitors] Triton [Digital] and TargetSpot will be eager to add them as clients.

"It is a blow to Internet radio as I see it – Clear Channel and Katz have declared war and refused to work together with Pandora to develop the Internet radio marketplace."

The move comes just days after Arbitron issued a statement advising against comparing its own survey-based PPM audience estimates to those of "Internet music services" based on server logs (RAIN coverage here). Many observers argued the statement was in response to Pandora's audience stats released recently (RAIN coverage here).

You can find Jennifer Lane's coverage in Audio4Cast here and more from Inside Radio by subscribing to their daily newsletter here.

Comments

Payday Loans Spring-Valley

You happen to be definitely appropriate. In case a thing becomes way too advanced, it does not experience while true. My spouse and I absolutely believe anyone. Currently click this Payday Loans Spring-Valley My spouse and I employed to go through your current blog posts often.

commercialista-milano.org

Che di solito scrivere-up permetterà di dati veramente notevole e in molti casi godere adatto impartire la vostra abilità in giro. In quel momento è sufficiente fare clic destro commercialista-milano.org Buon divertimento solo per missioni impressionante aggiunta saluti.

timemart

Excellent Blog! I would like to thank for the efforts you have made in writing this post. I am hoping the same best work from you in the future as well. I wanted to thank you for this websites! Thanks for sharing. Great websites.

máy tập cơ bụng ab rocket twister | máy tập cơ bụng black power | máy tập cơ bụng ad rocket | may tap bung fitness | máy tập cơ bụng six pack care |
máy tập cơ bụng | máy tập cơ bụng | máy tập cơ bụng | máy tập cơ bụng
máy tập cơ bụng
máy tập cơ bụng
máy tập cơ bụng
máy tập cơ bụng

excellent. one of the best

The digital assets are really

The digital assets are really that good. They need to recognize that there is some sort of asset they are working out there. - Sandra Dyche

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.

More information about formatting options

By submitting this form, you accept the Mollom privacy policy.