Billboard analyzes Apple Internet radio strategy

Posted by

Issue Date: 
Sep 7 2012 - 1:05pm

From Issue:

"Apple would need to build its Internet radio service sooner or later," suggests Billboard.biz. Given Pandora's explosion in usage and strides in generating advertising revenue, on-demand services like Spotify have been stepping up their non-interactive radio features -- so perhaps it's time for Apple to do the same. Watch to see how Google, Amazon, Microsoft, and Facebook respond.

Billboard also suggests that direct deals between Apple and sound recording copyright owners (i.e. record labels) would allow Apple's service to stream anywhere around the world (the DMCA statutory license, which makes it unnecessary for webcasters to license directly from labels, applies only to the U.S.). This would be an obvious advantage over Pandora.

What's more, Apple obviously already has its iAd advertising platform, and a huge hardware customer base and the biggest download store in the world. They're uniquely positioned to leverage those tools to gain dominance in the Internet radio field.

"No Apple foray into music is a slum dunk. But given the company's track record in music and its commanding market position in mobile handsets and technology, Apple could become a major player - it could even dominate or reinvent Internet radio," writes Billboard.

Would Apple acquire an existing webcaster? "No acquisitions have been made public - Apple's purchase of SoundJam in 2000 preceded iTunes, and its purchase of Lala.com in 2009 preceded iTunes Match - so don't expect Apple to build from scratch any time soon."

Read more from Billboard.biz here.

Comments

check cashing Cincinnati

Bless you designed for authoring at doctor. Spot as well might as I secure which will type tips drafted in such an appropriate way. Nowadays go here check cashing Cincinnati And even pursue much of our websites.

excellent. one of the best

excellent. one of the best articles I have every read. This is the information which I have been searching. Great information. Ecopolitan Executive Condo Tembusu Condo Vue 8 inflora Sea Horizon EC this article is worth bookmarking. keep it up !

Huge Selection of high

Huge Selection of high quality genuine watches - We remain in touch with the distributers,importers and whole sellers throughout the year to provide you right on time what is shown in the catalog.
http://rafiqwatch.com/72-rolex-watches
http://rafiqwatch.com/rolex-watches/179-15223-original-new-rolex-oyster-...
http://rafiqwatch.com/

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.

More information about formatting options

By submitting this form, you accept the Mollom privacy policy.