BIA/Kelsey forecasts a 12.1% increase in radio's digital dollars this year

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Issue Date: 
Oct 8 2012 - 11:25am

From Issue:

BIA/Kelsey forecasts radio's online and digital revenues will reach $491 million this year, a 12.1% increase over 2011, in its U.S. Local Media Forecast (2011-2016): Full Edition.

Radio's overall revenue was revised downward, however, to $14.868 billion for 2012 (which is still a 2.2% increase over 2011). Of that, $14.377 billion is expected to come from over-the-air advertising, an increase of 1.9% from last year.

Radio Ink comments that broadcasters' relatively small digital take "may support the theory that committing too many resources to digital just isn't worth it yet. Or depending on how you look at it, it may also support the theory that radio is only getting a small portion of digital because of a lackluster effort."

Read more in here and in Radio Ink here


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