Arbitron reportedly to relax rules for online "simulcast" streams

Posted by

Issue Date: 
Apr 30 2013 - 11:50am

From Issue:

Arbitron will reportedly relax some of its terms under which a broadcaster's online stream can be considered a "simulcast."

Until now, Arbitron would consider a station's stream a "simulcast" only if it were 100% identical to the on-air broadcast -- content, ads, everything needed to be the same (and aired at the same time) on the stream as was aired on AM or FM. This means a station stream that substitutes on-air commercials with "online-only" ads, public service messages, promos, or other content, in the stream is not a "simulcast" -- and thus its streaming audience cannot be combined with its on-air audience for ratings purposes.

Beginning in May, the ratings company will allow a "simulcast" broadcast to substitute ads to streaming listeners outside the station's metro area with different ads from the same advertiser. All other content outside of commercials must remain 100% identical.

This change allows stations to "fulfill an advertiser's request that locally advertised specials not be heard outside the local market yet still qualify to receive Total Line Reporting," Inside Radio reports today. Radio can add its digital listening towards its total audience numbers, as well as sell combined on-air/online ad campaigns even for advertisers who want to restrict specific messaging to within the metro.

Inside Radio writes that some broadcasters say McDonald's and Subway directed stations to remove certain spots from their streams for this very reason.

Paragon consultant Mike Henry wrote of many mid- and smaller-sized broadcasters moving towards fully-simulcasting (that is, not changing ads for streaming) because of its inherent advantages. He blogged, "This shift is interesting because it pits the streaming strategy of major groups such as CBS and Clear Channel in one camp, and the mid-sized and smaller groups in another camp. The majors are apparently betting on a streaming sales future, while the other groups are retrenching behind towers and their broadcast sales."

Read more in today's Inside Radio (subscribe here) and from Paragon here.


Hi,friends thanks for share

Hi,friends thanks for share this post so please visit again on my website">free dota 2 steam codes and enjoy your friends

It’s happy news for all the

It’s happy news for all the radio listeners. They can now start enjoys unlimited entertainment programs form now on wards. Thank you so much for share the information with us. I am going to book mark your site for more updates. van gogh museum tour

valentine pic for lowers

Hello there companions today we will impart to you the best Valentines Day Greeting Cards 2018. You can likewise get Best Valentines Day Greetings and Wishes.

Many changes had occurred in

Many changes had occurred in the field of the online radio station. They are creating new techniques in this field and most of the people are interested in this field and are becoming listeners of the radio station. Listen to the music and enjoy well.Gems Party Rentals

Hello friends, We have

Hello friends, We have brought some September templates

calendar 2017

nice post

printable calendar 2017


Recently I have come across

Recently I have come across this site and came to know about relaxation of rules under online simulcast streams. It describes about internet and music streaming auto makers. Please update more details about this stream. I am eagerly waiting for that. casting aluminum pacific die casting

calendar 2017

This will entirely bring new

This will entirely bring new hopes for online streaming, as a part of many videos this service has been in news reportedly by a blogs service. Again they are making the same let’s see how many it will work.

mit's CD 102.5, Astro Radio

mit's CD 102.5, Astro Radio Sdn Bhd's, Radio Free Europe/Radio Liberty were "Webby Honorees" for this category.

Meanwhile, Songza is the Clickhere


2013 Webby Winner in the "Mobile & Apps: Music" category. The People's Voice went to Pandora, and DeliRadio was also a nominee in the category. 8tracks

You have a very nice post and

You have a very nice post and i liked it very much March calendar 2017
April calendar 2017
May calendar 2017

studio commercialista milano

Inutile dire che ci rendiamo conto del fatto che ciò che esattamente che ho citato insieme con quello che esattamente desidero menzionare relativi ad altri individui. Vorrei menzionare il fatto che nel fare il mio semplice fornisce un feedback. In questi giorni controllano questo studio commercialista milano rapporto di un individuo fornisce individui veramente inquieti le specifiche di colloquio di lavoro.

Payday Loans Lemon-Grove

Have fun here quite a lot ideal for making the most of this splendor insurance by way of the pup. This business enterprise is definitely appreciating it again wholly! Eager for another type of fine insurance. After this entire mouse click listed here Payday Loans Lemon-Grove Love on the way to posting article writer! Superb!

love it! very interesting

love it! very interesting topics, I hope the incoming comments and suggestion are equally positive. Thanks for sharing information that is actually helpful Sea Horizon Ecopolitan Executive Condo Tembusu Condo Vue 8

Also presenting new research

Also presenting new research at RAIN Summit West is NPD SVP/Industry Analysis Russ Crupnick.

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.

More information about formatting options

By submitting this form, you accept the Mollom privacy policy.