Arbitron plans to issue regular national and large-market local reports for combined on-air, online, satellite listening

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Issue Date: 
Dec 8 2011 - 11:50am

From Issue:

Arbitron this week revealed some of the general structure of their upcoming integrated on-air and online listening measurement service.  Inside Radio yesterday relayed some of those points, announced at the 2011 Arbitron Client Conference and Jacobs Media Summit, which began Tuesday in Baltimore. What we haven't learned yet is exactly when the service will roll out.
Arbitron / Jacobs
For at least a year, Arbitron has been gradually revealing its plans to offer radio a "Total Audience Measurement" -- a consolidated report of radio on-air and online listening, alongside that of "pureplay" Internet-only radio and satellite radio, using a common set of metrics. 

According to Inside Radio, Arbitron plans to eventually issue sets of both local and national ratings. The national service will consist of two separate reports: the first for participating terrestrial broadcast, satellite radio, and online simulcast streams; the second for ad-supported "destination audio websites" like Pandora’s free service, Clear Channel’s iHeartRadio, CBS Radio’s,  and on-demand service Spotify's free service. Participating stations and services will supply Arbitron with server log files (for online listening measurements), which Arbitron will combine with PPM and diary estimates in a bi-annual national report.

The new local reports, which will come out monthly, will cover listening to the same services as the national reports, but only in PPM markets.

Both reports will initially provide only 12+ total week ratings, with plans to introduce discrete demographics, unduplicated cume date, etc. later.

Last week Inside Radio reported (our coverage is here) that some broadcasters weren't ready to supply Arbitron with server data. Apparently, some broadcasters don't support Arbitron's Total Audience Measurement service, for fear of Internet radio pureplay services "siphon(ing) off radio ad dollars."

Subscribe to Inside Radio here.


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This will certainly be a huge

This will certainly be a huge story to follow for Internet radio, as well as broadcast.

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