Arbitron mobile analytics initial findings: Pandora among top 5 apps

Posted by

Issue Date: 
Apr 18 2012 - 12:45pm

From Issue:

Arbitron mobileArbitron has launched a mobile measurement service and already found that Pandora is among the top 5 most popular apps.

The new Arbitron Mobile Trends Panel uses an "on-device software meter" to track "how mobile consumers use apps, surf the web, engage in social media, participate in e-commerce, are exposed to and act on advertising, and employ their device to communicate," said Arbitron.

The Panel is made up of about 6,000 smartphone and tablet users. Recruitment began in November 2011, said Arbitron.

Results from Q1 2012 show that Facebook, Google Search, YouTube, Pandora and Yahoo Mail make up the top 5 apps. Facebook, the most popular smartphone app, has a monthly reach of 65%. Arbitron found that app usage is growing faster than web browsing.

Arbitron's announcement arrives at about the same time as a new report from the Internet Advertising Bureau (IAB), which found that mobile advertising grew 149% in 2011 to reach $1.6 billion. Internet ad revenue overall grew 22% to $31 billion -- "a landmark high," commented the IAB.

You can find more from Arbitron here and more on the IAB's new report here.

Comments

free calling app

Thanks for nice article. Call any mobile/landline phone numbers within 50,000 international networks at super low rates. Calls between SeaChat users, wherever the location, are free. Caller ID is supported so that your friends know it is you who is calling. Now click here free calling app Thank you very much.

Payday Loans Spring-Valley

Be thankful simply by acquiring issue although within the readable in addition to understandable documents design. Right now you have to push right here Payday Loans Spring-Valley Be thankful plenty meant for enjoyable article writing.

This is really a nice and

This is really a nice and informative, containing all information and also has a great impact on the new technology. Thanks for sharing it,
url opner

You completed a few fine

You completed a few fine points there. I did a search on the subject and found nearly all persons will go along with with your blog.
gifts for her

I admit, I have not been on

I admit, I have not been on this web page in a long time... however it was another joy to see It is such an important topic and ignored by so many, even professionals. professionals. I thank you to help making people more aware of possible issues.
Read More

I high appreciate this post.

I high appreciate this post. It’s hard to find the good from the bad sometimes, but I think you’ve nailed it! would you mind updating your blog with more information?
Read More

excellent. one of the best

excellent. one of the best articles I have every read. This is the information which I have been searching. Great information. Ecopolitan Ecopolitan ec Tembusu Tembusu Condo Vue 8 Vue 8 residence inflora inflora condo this article is worth bookmarking. keep it up !

Its a great pleasure reading

Its a great pleasure reading your post.Its full of information I am looking for and I love to post a comment that "The content of your post is awesome" Great work.
less obls

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.

More information about formatting options

By submitting this form, you accept the Mollom privacy policy.