Arbitron to host webinar on adding "gamification" features to online radio

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Issue Date: 
May 16 2012 - 11:05am

From Issue:

ArbitronTomorrow Arbitron will host a webinar about adding "gamification" offerings to Internet radio. Gamification "incorporates game elements and mechanics into non-game websites and apps," explains Arbitron. Some examples are frequent flyer programers, Foursquare badges and eBay "stars."

"Every business (especially radio) can use gamification techniques to increase online and social media visits, engagement and retention," says Arbitron.

The webinar will feature Bunchball, a leader in gamification. You can find out more and register for the webinar here.


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