Arbitron has "no objection" as to what services they measure, but do broadcasters?

Posted by

Issue Date: 
May 17 2012 - 11:35am

From Issue:

Sean Creamer"We can do it today," said Arbitron EVP/COO Sean Creamer on Tuesday, referring to the company's online audience measurement service. But Arbitron "can't launch the service" yet.

"Like PPM, the service requires industry cooperation," writes Inside Radio, and Arbitron reportedly isn't getting it. "We have not reached a point where there is a critical mass of customers providing the digital log file data," Creamer explained at the JP Morgan Global Technology, Media and Telecom Conference in Boston.

Some broadcasters are reportedly worried that Arbitron's coming measurement service will help Internet radio pureplay services "siphon off radio ad dollars" (more in RAIN here). Many even object to services like Pandora and Slacker being categorized as "radio." What's apparently happening is these operators, to avoid putting their online audiences up against the online-only powerhouses, are simply withholding their data from Arbitron.

Creamer's remarks echo what he said in February about the web audience measurement service: "The timing is not within our control" (RAIN coverage here). Arbitron's goal is to create an all-in-one measurement service, combining PPMs, diaries and server logs. The service could potentially measure any service, said Creamer (pictured) in Febuary, including Pandora, Spotify, iHeartRadio or others. 

"There’s no objection on our part to measuring whoever is defined as being radio," said Creamer on Tuesday.

Inside Radio writes that "until an industry consensus emerges about what constitutes 'radio,' the service won’t leave the launch pad." The publication comments that the debate about what is and isn't "radio" is "delaying radio's ability to more fully monetize its streaming audience."

While the industry debates, Pandora yesterday released AQH and cume ratings for 11 local markets with the help of Triton Digital (RAIN coverage here).

"But we certainly would welcome the opportunity to move the relationship with Arbitron to something that provides the marketplace with the quantitative data they’re looking for," reportedly said Pandora CRO John Trimble.

You can subscribe for Inside Radio's daily newsletter here.

Comments

Check Cashing Carson

It is actually my best perfect innovative that visit here. On the internet plenty of alluring machines a powerful pages predominantly a good converse. As of late go here Check Cashing Carson Gracious for ever job.

Attach the handles to the

Attach the handles to the handbag. Abode the basal bisected of http://www.akruti.com/curl.aspx annular handle at the top aperture of the handbag. Fold about 1 1/2 inches of bolt about the handle and duke stitch the bolt down. Place the lining into the purse. Fold the top bend of the lining down about inch and sew it by duke to the purse. Accomplish your duke stitches as airy as possible. Fold the lining bolt in half, amiss ancillary out, and sew the abbreviate edges shut. Do not about-face the lining appropriate ancillary out. Cut a continued band of bolt the adapted breadth of your strap. Fold it in bisected lengthwise and sew the edges together. Make abiding all of the metal on the bag matches. If buckles or chains on the http://www.larsri.org/result.html foreground are gold, metal central the bag will be gold as well. Even the brownish "Chanel" logo bowl on newer accoutrements (vintage accoutrements accept bolt tags instead of metal) will match, according to Chanel Amour. Find the agent tag. Accurate Chanel accoutrements are fabricated in Italy or France, according to Artisan Backpack Review. If there is a tag anywhere in the bag advertence a altered country of origin, the backpack is a fake. Look for the consecutive number. All Chanel accoutrements accept an aboriginal consecutive amount and should awning an actuality card, according to ChanelAmour.com. Earlier bags, fabricated in the 1980s or before, accept a seven-digit consecutive number, and those http://www.lamppool.com/quick.html fabricated afterwards 1990 accept an eight-digit one. New Chanel accoutrements aswell accept a artificial awning over the tag announcement the consecutive amount to assure it. Visit Fabu.com to access a account of online retailers who advertise items off of Prada's line. You'll accept to in actuality appointment these websites alone to see what items they accept for sale, but they do usually accept accommodate aloft discounts, assorted acquirement offers or chargeless shipping. Some of the websites breadth you can acquisition Prada are Blue Fly and Overstock. You can aswell analysis Bloomingdales, Saks and Neiman Marcus for these administration store's online supplies. Visit the Sephora, Eye Save, Strawberry and Fragrance websites if you're alone searching for accessories like makeup, fragrances and eyewear. Bag Borrow or Steal is a subscription-based website that allows you to "rent" a artisan bag for a aeon of http://www.mcgolfacademy.com/node.html time afore axis it in for the season's newest fashions.

excellent. one of the best

excellent. one of the best articles I have every read. This is the information which I have been searching. Great information. Ecopolitan ec Tembusu Tembusu Condo Vue 8 inflora inflora condo this article is worth bookmarking. keep it up !

Arbitron Online Measurement

How do we find out more about Arbitron's measurement service, the costs, how to implement, and if it's available for microcasters? There was nothing specific on Arbitron's website.

Thanks,

Ed.

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.

More information about formatting options

By submitting this form, you accept the Mollom privacy policy.