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Issue Date: 
Jul 29 2011 - 1:45pm

From Issue:


Arbitron, which is currently developing an cross-platform measurement service for Internet and over-the-air listening, has acquired Zokem Oy, a Finland-based mobile audience measurement and analytics firm.


Zokem tracks consumers’ use of mobile media and the effectiveness of mobile ad campaigns. It will operate as Arbitron Mobile, led by Zokem’s founder and CEO.

Arbitron’s CEO/president William Kerr says Zokem “provides Arbitron with valuable new resources for our growing cross-platform initiatives.”

Kerr spoke last week about Arbitron’s new under-development audience measurement platform which will track online and over-the-air listening. (RAIN coverage here.)

You can find Arbitron’s press release about the acquisition here.


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