Arbiton Mobile and iResearch to open mobile research service in China

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Issue Date: 
Jul 18 2012 - 1:20pm

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Mobile consumer in ChinaArbitron Mobile and iResearch Consulting have partnered to operate a mobile media research service in China, the world's largest smartphone market.

The companies hope to provide marketers, content providers, app developers and wireless services with information about how mobile consumers in China use apps, engage in advertising and generally use their devices. Arbitron and iResearch will create a panel of around 10,000 people who will install special tracking software on their smartphones and tablets.

You can find the companies' press release here.

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