Apple launches cloud music service iTunes Match

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Issue Date: 
Nov 15 2011 - 11:00am

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Apple's iTunes Match cloud music serviceYesterday Apple finally launched its cloud music service: iTunes Match.

The $25 per year service "matches" your local music in iTunes with 256kbps AAC cloud versions, only requiring you to upload tracks that iTunes can't find a match for. Your cloud music is then accessible to stream to Apple TVs, or to download on other computers, iPhones, iPod Touches or iPads. All in all, it's more like an online backup or cloud-based sync service than a streaming platform.

Google and Amazon offer competing cloud music services. However, their services require users to upload all their music. Their services also focus more on streaming users' music to mobile devices, rather than simply syncing music as iTunes Match does. Amazon's service is free for up to 5GB of music, than $20 after. Google's service is currently free, though many expect that to change soon.

iTunes Match was first announced in June (RAIN coverage here). Apple notably missed its "by the end of October" deadline to launch iTunes Match.

The L.A. Times has more coverage here, while Lifehacker offers tips on helping you decide if you should sign up (here).

Have you signed up for iTunes Match? What do you think? Got any thoughts on what Apple will do next with its cloud service? Sound off in the comments!

Comments

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The cloud music service is

The cloud music service is going to be a good one. It will not be a good thing to have in there. - Sandra Dyche

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