Apple launches cloud music service iTunes Match

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Issue Date: 
Nov 15 2011 - 11:00am

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Apple's iTunes Match cloud music serviceYesterday Apple finally launched its cloud music service: iTunes Match.

The $25 per year service "matches" your local music in iTunes with 256kbps AAC cloud versions, only requiring you to upload tracks that iTunes can't find a match for. Your cloud music is then accessible to stream to Apple TVs, or to download on other computers, iPhones, iPod Touches or iPads. All in all, it's more like an online backup or cloud-based sync service than a streaming platform.

Google and Amazon offer competing cloud music services. However, their services require users to upload all their music. Their services also focus more on streaming users' music to mobile devices, rather than simply syncing music as iTunes Match does. Amazon's service is free for up to 5GB of music, than $20 after. Google's service is currently free, though many expect that to change soon.

iTunes Match was first announced in June (RAIN coverage here). Apple notably missed its "by the end of October" deadline to launch iTunes Match.

The L.A. Times has more coverage here, while Lifehacker offers tips on helping you decide if you should sign up (here).

Have you signed up for iTunes Match? What do you think? Got any thoughts on what Apple will do next with its cloud service? Sound off in the comments!



It’s good to know that the launching announcement of new iTunes here. I think people can now enjoy hearing some amazing music without great effort. Thank you so much for the share. I am waiting for your updated post to know more. update my browser

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"Feeling happy to know that Apple has launched cloud music service iTunes Match. But I got only minimal information about its features. I would like to know more about it. Could you please update it? Waiting for your updated post to get these details. glass smoking pipes for sale

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Very excited to know that Apple has launched cloud music service iTunes Match. I would like to know more features of it. Could you please help me by [providing this information? Expecting more useful products like this. Thank you for this valuable information.

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The cloud music service is

The cloud music service is going to be a good one. It will not be a good thing to have in there. - Sandra Dyche

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