Apple announces 20-million iTunes Radio users; fuzzy math abounds

Posted by

Issue Date: 
Oct 23 2013 - 11:35am

From Issue:

After launching on September 18, simultaneous with the release of iOS 7 and baked into that mobile operating system, iTunes Radio has attracted 20-million users. Apple announced this milestone in a live product event on Tuesday.

Many media outlets are positioning the datum as a comparison with Pandora’s latest audience metrics report, which claimed 72.7-million active users in September. But quick conclusions of impending doom for Pandora, while not without speculative value, often disregard audience measurement realities.

The crucial distinction is between unique users and active users. Pandora does not disclose how it determines a threshold for active usage. But in all traffic and audience statistics, some level of repeat visitation is needed to turn a unique visitor into an active user. By the same token, Apple is not disclosing how many of the 20-million uniques are repeaters.

All repeat visitors are unique within the time period of their activity. But not all uniques are active with more than one visit. There is no industry standard for measuring loyalty, or a level of brand stickiness indicated by active usage. Slightly more than one month after launch, iTunes Radio might and might not have enough history for Apple to develop an internet metric of active usage.

One thing is clear: Apple is not announcing “active usage,” and comparing the “uniqeu” metrics with Pandora’s “active” metric is fuzzy math.


موقع مصرى

clash of clans gemmes illimité android 2015

clash of clans gemmes illimité android 2015 clash of clans gemmes illimité android 2015

Payday Loans Lemon-Grove

I'd prefer so that you can thank a ton for any campaigns you earn when crafting the following posting. I hope for the greatest deliver the results of your exact out of you actually around long run. At this moment please click here Payday Loans Lemon-Grove With thanks

It’s hard to find experienced

It’s hard to find experienced people about this topic, but you sound like you know what you’re talking about! Thanks. origami heart

excellent. one of the best

excellent. one of the best articles I have every read Ecopolitan Tembusu Tembusu Condo Vue 8 Sea Horizon Sea Horizon Executive Condo keep it up!

I hope that this iTunes would

I hope that this iTunes would result success to the renowned company.

This would have that easy way

This would have that easy way for the part that keeps on having this way. - Rabbi Binyomin Lisbon

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.

More information about formatting options

By submitting this form, you accept the Mollom privacy policy.