Anstandig: Social an asset for growing streaming music audiences

Posted by

Issue Date: 
May 22 2012 - 11:00am

From Issue:

Daniel AnstandigListener Driven Radio CEO Daniel Anstandig writes in Radio-Info today about how social media connectivity is helping grow audiences for streaming music services.

"Since launching in the U.S., integration with Facebook has been a key part of Spotify’s strategy to expand the reach of its appeal to potential premium users." Spotify was one of the first music services to more deeply integrate with Facebook in September 2011 (RAIN coverage here).

Anstandig writes that during May 2012 so far, Spotify has gained 1.5 million users (a growth rate of 8%), which doubles last year's growth at this time. During just a two-week period in May, "Spotify reported adding 500,000 new users, leaving the music company with 20 million global monthly users utilizing its Facebook app."

Anstandig says he's seen the same social media benefit at Listener Driven Radio."For every LDR user who shares a vote from their favorite radio station, we have seen an average of four or more people come back to a station website."

It's not difficult to find other examples of social media helping music services growth. iHeartRadio -- which initially required a Facebook login for its Custom Radio service (RAIN coverage here) -- recently announced reaching a milestone of 10 million registered users (more here).

And Facebook claimed in November 2011 that Slacker, MOG and Rdio were also experiencing tremendous growth since integrating with the social networking service (RAIN coverage here).

You can find Anstandig's Radio-Info column here.

Comments

Check Cashing

I just educate a put up in fact I'm sure floored designed by put up. I just was basically interested in numerous materials to this very blog Check Cashing Most people are able to write potentially that may be fantastic. I just really enjoyed every bit with the piece of writing put up. Thanks a lot.

I agree. Social medias are

I agree. Social medias are great tool to gather customers to online streaming. - Aldo Disorbo

excellent. one of the best

excellent. one of the best articles I have every read. Ecopolitan EC Tembusu Condo Tembusu Kovan Vue 8 inflora condo keep it up !

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.

More information about formatting options

By submitting this form, you accept the Mollom privacy policy.