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Issue Date: 
Sep 1 2011 - 12:00pm

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The UK’s all-in-one online radio platform Radioplayer is reportedly encouraging broadcasters to share listening data “in a bid to drive transparency of multi-platform listening via a common metric,” New Media Agereports. “This would benefit the industry and give advertisers more accountability,” said Radioplayer MD Michael Hill.

The service is also working with industry measurement body RAJAR on reaching a common metric. According to Hill, RAJAR “realizes it may need to adapt the model to accommodate new digital modes of listening — so this is all about exploring that.”

The moves somewhat mimic Arbitron’s recent push to create an all-in-one measurement platform for over-the-air, Internet and mobile listening (RAIN coverage here and here).

Radioplayer plans to release new listening figures in the next few days. Radioplayer reported earlier this summer that it had nearly 6 million visitors and 22.5 million listening sessions in May 2011 (RAIN coverage here).

Hill also revealed Radioplayer plans to expand to web-connected TVs soon, hopefully reaching partnerships by this time next year. “We’re trying to grow interfaces for radio that could exist on five screens – computer, tablet, mobile, connected TVs, and actual radio one day.”

Meanwhile, the radio platform also launched a Facebook application, allowing users to easily share stations and see what their friends are streaming.

New Media Age has more coverage here and here.


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