Abacast granted "patent allowance" for "ad and song insertion"

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Issue Date: 
Nov 9 2012 - 1:35pm

From Issue:

Online audio tech company Abacast has announced the U.S. Patent and Trademark Office has awarded it a "patent allowance" for its method of replacing content in online broadcast simulcasts with other content.

While there are several technology companies with "ad-insertion" technology, Abacast says other patents "cover only one-for-one ad replacement," and its system "is unique in that it covers the replacement of ads with ads and additional content types such as songs."

The Abacast press release explains, "The patent for the invention titled 'Content Injection System and Methodology," allows for the broadcast ad to be replaced with ads, songs, and other Internet-specific content and is inclusive of mobile devices and tablets, in addition to PCs."

A notice of patent allowance means that the Patent Office has deemed the invention "genuinely new" and intends to award the patent when necessary fees have been paid.

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