2013 a big year for Pandora local sales

Posted by

Issue Date: 
Dec 11 2013 - 3:10pm

From Issue:

Pandora is scrutinized for its usage metrics -- active listeners, listening hours, and share of market. Behind all that is the sales effort which funds the enterprise. 2013 has been a pivotal year in which Pandora built out a local sales network that resembles the revenue support systems of large media companies.

Steven Kritzman, SVP of Sales at Pandora, made that point to us in a conversation a few weeks ago. “Looking a couple of years down the road, our local/national advertising mix will look pretty similar to most major media companies.”

Pandora does not break out that mix, but the local effort is clearly outlined by the number of local sales offices and size of the local sales force. NetNewsCheck reported this week that Pandora now has 30 offices, doubling its local presence in 2013, and 250 sellers operating in city markets.

Kritzman sees the national/local balance as an equal-footed hybrid. “Both are important pieces of our business. With the scale we have now, north of 70-million people nationally every month, we are a national branding opportunity. It’s a huge piece of our business. In the last two years, our scale has gotten to a point at the local level where we are, from an audience perspective, as large as many of the biggest radio stations in any individual market. We’re getting as exciting responses locally as we did nationally.” 

Pandora recently introduced audience segmentation that goes beyond location. Ad targeting that surpasses the capability of broadcast radio is a differentiator for Pandora that is certainly part of the local sales conversation. But Pandora is not alone among Internet audio companies in pushing that advantage. The Echo Nest, a music intelligence firm that provides user-intelligence technology to hundreds of competing music services, recently released its own audience segmentation product. TargetSpot, the largest digital audio advertising network, is The Echo Nest’s first partner and client. But Jim Lucchese recently told RAIN that he regards music services as highly qualified customers.

As Pandora continues to build its local sales network, the larger story is the gold rush for advertising dollars, national and local, across broadcast and online audio. On the Internet side, precise audience targeting is a reality that has been ignited in 2013, and will doubtless accelerate in 2014.


Ajay Ghale Leather Jacket

I mostly just leave catalogue a at local businesses and tell my friends to spread. to me for free I recently got a pandora style bracelet from them.

<a href="https://www.printer-customer-support.com/canon-printer-

Very Descriptive Article. And well Formatted

Iphone 8 Ringtone

Love this

Great Music South Africa Website

My best artistes are AKA, Sjava Priddy Ugly and Cassper Nyovest

Awesome website

I love the way this website has been done. this is really great work. Nice website.


I have bookmarked it, and I am looking forward to reading new articles. Thanks for this article. Keep up the good work! Well, I have also made an article hope you go through it. I hope you and your valuable readers will be like me
easter story
easter holidays


I have bookmarked it, and I am looking forward to reading new articles. Thanks for this article. Keep up the good work! Well, I have also made an article hope you go through it. I hope you and your valuable readers will be like me

funny easter sayings
easter sayings for church signs


Really informative tips. thankyou for updating such a beautiful news.







Thank you for sharing this

Thank you for sharing this information. Love your blog post. Please Keep updating. You can also visit our blog for
International Women's Day 2018
women's day 2018 images
celebrate women's day 2018
Women's Day 2018 Quotes

War of Empires – The Mist

War of Empires – The Mist Hack is a perfect Hack which will take less than a minute to get all you need in the game. So if you interested how to hack War of Empires – The Mist you've come to the right place. Actually it is very easy, no coding, programming skills needed. You only need to read this article and find a War of Empires – The Mist Cheat below and enter it in the game. War of Empires – The Mist Hack works on all mobile devices including Android, iOS and Windows Phone mobile system. Also War of Empires – The Mist Hack does not require to download any software, just use the Cheat Code. The link to simple instruction about how to enter the Cheat Code you will find below.

Latest south African Songs

Diwali Images


excellent site also


find some best and informative ideas here http://www.ainsidetech.com/

Check More

aadhar card status

10th & 12th Result

CHECK IT OUT here for more details online

chek more details

हिंदी शायरी


whatsapp status in hindi

find out more details online check it out here. we are sharing details online.

online coupon codes

Have you been craving to do some monthly savings? Visit promotioncodesfor.com and get exciting promotion coupons for the category of your choice.

There is a special tool for

There is a special tool for Postal Code Search Tool.

I have come across this

I have come across this website and found the information quite useful. I would like to share information about CSK Tickets 2018. You can also visit at https://ipltickets.online/.

We have been sharing your

We have been sharing your article with our friends as it gives a good amount of information. I am having some details regarding CSK IPL Ticket 2018 Booking. You can find the buy IPL Ticket on IPL Ticket Booking website.

Mode of use of the

Mode of use of the services.
The user undertakes to publish the announcement in the category pi appropriate to our site bakeca not to commit following activities & agrave ;:
- violate the read in force or our Content Rules prohibited ;
- publish announcements containing false or misleading information ;
- publish ads in violation of property rights; intellectual property of third parties;
- use the service offered on subitopunto.it in order to send 'spamming', proposals for pyramid schemes or network marketing;
- do not spread computer viruses or other technologies that could damage subitopunto.it or users of subitopunto.it;
- do not make any action that could cause an unreasonable overload on our technological infrastructures and to our site;
- copy , reproduce, alter, modify or disseminate content published by advertisers without their express consent;

Lovely post

Latest Mp3 Download nice

Mp3 Download


Skin Deep Laser Services

Skin Deep Laser Services

9000 Crownwood Court
Burke, VA 22015, United States


Skin Deep Laser Services specializes in CO2 fractional skin resurfacing, acne scar revision, laser tattoo removal, laser hair removal and chemical peels.

All Major Credit Cards

Hours Of Operations:
09:00 AM - 09:00 PM

New whatsapp status Video collection

Great article...
thanks for sharing...
keep it up.
New whatsapp status Video collection

happy valentines day images 2018

Post very nicely written, and it contains useful facts. I am happy to find your distinguished way of writing the post.

Happy Valentines Day Quotes
Happy Valentines Day Images
Valentines Day 2018 Images

Nigerian Jobs Recruitment &

Latest Naija musics

Happy Valentines Day 2018 Images

I like this website so much it's awesome.I have also gone through your other posts too, and they are also very much appreciate able, and I'm just waiting for your next update to come as I like all your posts.

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.

More information about formatting options

By submitting this form, you accept the Mollom privacy policy.