2013 a big year for Pandora local sales

Posted by

Issue Date: 
Dec 11 2013 - 3:10pm

From Issue:

Pandora is scrutinized for its usage metrics -- active listeners, listening hours, and share of market. Behind all that is the sales effort which funds the enterprise. 2013 has been a pivotal year in which Pandora built out a local sales network that resembles the revenue support systems of large media companies.

Steven Kritzman, SVP of Sales at Pandora, made that point to us in a conversation a few weeks ago. “Looking a couple of years down the road, our local/national advertising mix will look pretty similar to most major media companies.”

Pandora does not break out that mix, but the local effort is clearly outlined by the number of local sales offices and size of the local sales force. NetNewsCheck reported this week that Pandora now has 30 offices, doubling its local presence in 2013, and 250 sellers operating in city markets.

Kritzman sees the national/local balance as an equal-footed hybrid. “Both are important pieces of our business. With the scale we have now, north of 70-million people nationally every month, we are a national branding opportunity. It’s a huge piece of our business. In the last two years, our scale has gotten to a point at the local level where we are, from an audience perspective, as large as many of the biggest radio stations in any individual market. We’re getting as exciting responses locally as we did nationally.” 

Pandora recently introduced audience segmentation that goes beyond location. Ad targeting that surpasses the capability of broadcast radio is a differentiator for Pandora that is certainly part of the local sales conversation. But Pandora is not alone among Internet audio companies in pushing that advantage. The Echo Nest, a music intelligence firm that provides user-intelligence technology to hundreds of competing music services, recently released its own audience segmentation product. TargetSpot, the largest digital audio advertising network, is The Echo Nest’s first partner and client. But Jim Lucchese recently told RAIN that he regards music services as highly qualified customers.

As Pandora continues to build its local sales network, the larger story is the gold rush for advertising dollars, national and local, across broadcast and online audio. On the Internet side, precise audience targeting is a reality that has been ignited in 2013, and will doubtless accelerate in 2014.

Comments

you are doing the job of good

you are doing the job of good man by providing the useful information. please continue your work.
http://onlychristmascards.com/

new year

Wow thanks

Lol OmereKelly

Go listen to some Reekado Banks Songs and Cassper Nyovest

christmas

URL Images Last

Pusat Plakat

Plakat Akrilik Di Sidoarjo Termurah Dan Berkualitas
Pusat pelakat Akrilik Sidoarjo murah dan berkulitas bisa anda pesan disini. Semua jenis plakat dari model hingga bahannya sangat terjangkau dan bergaransi, jika ada kesalahan nama. Plakat Akrilik merupakan plakat yang populer dikalangan acara elit. Pemesanan dalam partai besar dn kecil tidak menyulitkan pengrajin untuk memproses plakat Akrilik Anda. Mneyediakan plakat Akrilik dari bahan berkualitas dan sangat aman. Anda bisa mendapatakan jenis plakat akrilik terbaik. Pembutan plakat seperti biasanya akan mencantumkan nama instansi, nama yang menerima plakat, tanggal penyerahan, tempat, dan predikat. Plakat Akrilik sebening kaca, sehingga setiap tulisan mudah dibaca. Menyediakan plakat untuk berbagai macam acara seperti wisuda, pertandingan, event penting, dan lain sebagainya.
Model Plakat Akrilik Beranekaragam
Plakat Akrilik memberikan tampilan yang lebih elegan dan berkilau jika dibandingkan dengan bahan lainnya. Dengan keeleganannya membuat plakat ini terbilang paling laris dipesan. Model yang ditawarkan sangat bervariasi dari model bulat, oval, kelopak bunga, persegi panjang, V-shape, bulat, dan sebagainya. Model yang kami sediakan akan memberikan referensi untuk anda. Model plakat yang anda inginkan juga dapat menjadi masukan agar memeberikan model plakat yang terbaik untuk anda. Berbicara masalah model, anda bisa berdiskusi langsung dan setiap harga yang ditawarkan tergantung pada model yang anda pilih. Semua bahan disediakandan dikerjakan dengan sebaik-baiknya demi membuat plakat yang tahan lama tanpa kesalahan nama.
Bahan Plakat Akrilik Sidoarjo Berkualitas
Harga plakat aklirik murah dapat anda pesan sekarang juga. Meski terbilang murah, model dan bahan yang ditawarkan tetap berkualitas. Proses pembuatan cepat tergantung pesanana baik dalam jumlah kecil maupun besar. Plakat yang anda pesan terbuat khusus berbahan plastik sintesis yang disebut akrilik. Bahan yang aman dan tahan tidak serta tidak menimbukan bau. Tingkat kejelasan tulisan lebih mengkilap dn tahan lama. Bahan sistesis ini hanya diproses sebik-baiknya untuk mengahsilkan hiasan plakat yang sempurna. Model dan bentuk akrilik disesuaikan dengan kebutuhan anda dan harga bisa disepakati. Manfaatkan media online untuk mendapatkan info lebih lanjut cara pemesanananya.
Pusat Plakat Akrilik Sidoarjo
Pusat plakat Akrilik Sidoarjo menyediakan segala macam bentuk plakat berbagai acara. pusat plakat termurah dan berkualitas bisa anda pesan di tempat kami. Bahan Akrilik pilihan dan proses pembuatan plakat cepat dikerjakan. Dedline pembuatan tergantung dengan jumlah plakat yang dipesan berjumlah besar atau kecil. Menyediakan referensi model dan anda boleh meminta untuk dibuatkan plakat sesuai model yang anda inginkan. Segera hubungi kontak kami tertera di bawah ini. Untuk menghindari antrian, pesan plakat Akrilik jauh-jauh hari. Menerima pesanan untuk luar area Sidoarjo dan sekitarnya. Hubungi informasi selanjutnya untuk pemesanan dan lain-lain. http://www.plakatakrilik.net

Plakat Fiber

Pusat Plakat Fiber http://www.plakatfiber.com di jakarta memang banyak sekali tapi anda harus bener benar jeli untuk memilih plakat fiber yang profesinal supaya tidak ketipu anda butuh cepat pembuatan plakat fiber silahkan hubungi kami

Happy New Year 2018

greenlawn

Dear admin thanks for sharing such a nice information with us .Your post is very useful.Great post.

Nice post!

Very good post

Merry Christmas

Merry Christmas

Christmas Pictures

cinemabox pc

cinemabox pc

Long Tail Pro Black Friday 2017

Thanks for your marvelous posting! I really enjoyed reading it
https://theblackfriday.deals/long-tail-pro-black-friday-deal/

NEWS

NGERI

News

Mantab Jiwa Membahana

How to Start a Blog

Nice writing on this important topic. Thanks for sharing. See the new ways and to make a new blog successful in below.

game system requirements

GREAT

https://www.latestgazette.com/sarkari-result/

Sarkari Result is a Website dedicated to knowing the latest results of exams, latest government jobs, Answer Keys of Examinations, Syllabus, Download Various Admit Cards, Fill various Admission Forms, etc. Besides this, Sarkari Result App is also available on Android, iOS, and Windows, where you will be able to access various services offered by Sarkari Result.

Fallout 4 Mods for Xbox one
3DS Emulator

Nice

Always have the best job

Always have the best job openings with us and you can always bookmark the site for ojas bharti updates.

nice http://way2smshub.com/

Nice Post

Wow, that was truly a big year for Pandora. Thanks for sharing such a nice article.

Also, check out:

1. Ways to Protect Online Reputation

2. Reputation Management for Students

3. Secret to Reputation Repair

KOIMOIHUNGAMA

Go Your Wish

Good information very nice article nice to here thank you go your Wish from filmyink

Go Your Wish

Good information very nice article nice to here thank you go your Wish from filmyink

Thanks For Sharing

Very nice blog, it contains lot of information’s. For college research students can take the help of research writing reviews Please visit my new article SBOQQ.io Domino 99, Agen Bandarq, Domino Qiu Qiu, Capsa Online

nice effort

thanku for sharing with us

post

very nice post Thanku for sharing with us

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.

More information about formatting options

By submitting this form, you accept the Mollom privacy policy.