12/9: Spotify plants a flag in online radio territory with a revamped approach

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Issue Date: 
Dec 23 2011 - 11:00am

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In a move publications across the web are describing as "taking on Pandora," Spotify today announced it will soon re-launch its revamped customizable Internet radio service.

The refreshed radio service lives as an "app" inside Spotify's desktop program (which is primarily focused on listening to music on-demand). It offers users the ability to create radio streams out of artists, songs or genres. Users will be able to skip an unlimited number of tracks and bookmark songs for later on-demand listening. The service even provides users with a long list of radio station suggestions based on their listening history (read more here).

The new service is enabled by Spotify's new app platform (here) that allows partners like Rolling Stone and Last.fm to steer listeners towards new music discoveries in the same way traditional radio has for years.

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The revamp is going to be a

The revamp is going to be a good one. It is a refreshing feeling after all that has recently happened. - Sandra Dyche

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