12/15: WTOP, nation's top-billing station, makes digital a priority

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Issue Date: 
Dec 23 2011 - 11:00am

From Issue:

Hubbard Radio's WTOP (Washington D.C., 103.5 FM) has restructuerd and expanded its workforce to "unify digital and broadcast staff." The station says its aiming to "redefine the news workflow. Instead of the traditional model which takes broadcast content and tries to fit it into a digital hole, WTOP’s strategy will focus on the creation of news stories at the beginning of a process. A story’s execution will be determined at its origin. It will then be optimized for all the distribution platforms WTOP offers: radio, web, Facebook, Twitter and mobile." (read more here)

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This is exciting. I will look

This is exciting. I will look forward for these new changes. The idea is good. - James Stuckey

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