Windy City Weather

When I was a kid who loved listening to radio stations like WOKY and WRIT (where a teenage Bob Pittman was a DJ for a while), and later WCFL and WLS, and even later WDAI and WLUP, I was listening to my favorite stations primarily for the music, but they also served lots of other functions in my life — they were my primary sources of weather forecasts, traffic reports, sports scores, and lots more too.

Someday, it's possible that pureplay, Internet-only, music-oriented webcasters like Pandora, Slacker, and AccuRadio may add local service elements like newscasts, weather, sports, traffic, and maybe community events and/or concert calendars. The insertion of such elements is absolutely possible today using current technology. (Operationally, it might require the addition of one employee per market to record fresh audio elements that could be inserted into listeners' streams as appropriate, although I imagine that traffic would need to be sourced from a third-party service.)

But would this make sense in the context of consumers’ needs in 2014? I'm not so sure.

Let's think about weather: In, let's say, 1980, my alternatives were (A) checking the weather forecast in the morning paper, (B) remembering the weather forecast from the previous evening's 10pm TV newscast, (C) calling WE6-1212 for a prerecorded National Weather Service forecast (updated hourly), brought to me by Wisconsin Telephone, or (D) hearing weather forecasts interjected regularly (including full forecasts as part of the top-of-the-hour newscast) on my favorite music radio station.

Of those four approaches, (B) and (D) were my primary approaches and served my needs in the vast majority of cases. TV gave me my overview for the coming day, and radio gave me reminders and updates on a regular basis.

Today, if I want to know the weather forecast, I swipe to the second screen of apps on my smartphone, touch the Yahoo! Weather app (proving, incidentally, that Yahoo! still has a role in my life!), and within a few seconds, thanks to well-designed graphics, I've absorbed a very detailed forecast, complete with hour-by-hour projections through midnight and a five-day forecast thereafter.

I actually absorb more useful information in a few seconds on Yahoo!'s newly-designed app than I would absorb watching a TV weatherman’s five-minute segment. And, thanks to the magic of multitasking, I can do this WHILE I'm listening to a radio app (or my music collection, or during a phone call, or whatever).

So, do I think it would add value to Pandora if they stopped the music at random times of their choosing to push a 20-second forecast onto me? On the whole, I think probably not. Perhaps occasionally I'd find it valuable, but I believe 90% of the time it would be a needless, unappreciated interruption.

Technically, this will get even easier for webcasters to theoretically do in the future as text-to-voice functionality gets better.

However, as a response to consumer need, I think it's an idea whose time has come and gone.

Share this

Comments

Comment viewing options

Select your preferred way to display the comments and click "Save settings" to activate your changes.

I truly adored perusing your online journal. It was exceptionally all around wrote and simple to undertand. Not at all like extra online journals I have perused which are truly not tht great. I likewise discovered your posts extremely fascinating. Truth be told subsequent to understanding, I needed to go demonstrat to it to my companion and he ejoyed it also! Google Cardboard Custom

Much obliged for sharing. Keep posting articles this way. A decent case of substance introduction. A snippet of data from you once in a while is truly extraordinary. Card Printer

Amazing post I might need to thank you for the attempts you have made in creating this captivating and learned article. Attendance System Dubai

Superb information it is. Thanks for this information. superb blog it is. Zapya apk

All the best blogs that is very useful for keeping me share the ideas of the future as well this is really what I was looking for, and I am
very happy to come here. Thank you very much
animal jam codes | five nights at freddy's 4 | hotmail login

Really i appreciate the effort you made to share the knowledge.
Kaspersky Support Number UK
Kaspersky Help Number UK
Kaspersky Contact Number UK

text to voice or voice to text facility is great and microsoft office plugin is available for it. Infant

text to voice or voice to text facility is great and microsoft office plugin is available for it. Infant

great post really appreciable work. That will be valuable to everyone who uses it, including myself. Many thanks!
happy teddy day
kiss day
happy valentines day messages
Easter Greetings
http://www.wishesquotes.org/

Megabox HD app allow you to stream Movies and TV shows on Android device without any pay. Movie box app is one of the finest video streaming Android application in the media store. Here you can download the officialPlaybox HD app
to your Android smartphone or Tablet

Awesome post I might want to thank you for the endeavors you have made in composing this fascinating and learned article. seo packages

I read the whole article which you published and its really inspired me, the photo gallery is also awesome and you define each n every thing briefly, the images you used are good looking, please keep in touch and share more. fort lauderdale locksmith

Thanks for sharing this post!

Bean Bag Sofa

Your site is amazing! I am very inspired to read your content

Double Chair Bed

Great Blog, Nice Post.. Thank for information
Visit to my article
Kata Kata Bijak
Kata Kata Mutiara
Kata Kata Cinta
Kata Kata Lucu

Great Blog, Nice Post.. Thank for information
Visit to my article
Surat Yasin
Surat Al Kahfi
Surat Al Mulk
Surat Yasin<

A child asked God: "If everything was written in fate so why should the convention?".
Friv 2 | Unblocked | Yepi 2 | Unblocked Games | Xbox One

Great article. SEO Rank My Business

هل تبحث عن شركة متخصصة فى مكافحة الحشرات نحن نقدم لكم افضل شركة مكافحة حشرات فى الدمام كما انه تقدم خدمة متميزة ايضا وهى تنظيف المنازل والمجالس والفلل والقصور وسبب تقديم هذه الخدم انه تهتم بالاناقة والمنظر الخلاب والصحة العامة خدمات شركتنا كاتالى شركة مكافحة حشرات بالدمام شركة تنظيف بالدمام شركة تنظيف مجالس بالدمام

Great Blog, Nice Post.. Thank for information
Visit to my article
Ayat Kursi
Asmaul Husna

Instagram is a social networking, videos and photographs sharing online service application, which provides its users to take pictures and videos and share them publicly or privately. Instagram makes business promotion very easy So Buy Facebook Likes

Dailymotion video downloader

Try Dailymotion video
downloader
to download videos from dailymotion.

THANK YOU FOR SHAREING YOUR POST
http://www.lovebackspell.com/

Thank you for posting when you have the opportunity, Sons Of Anarchy Leather Vest Guess I'll just bookmark this blog.

This blogs has best first-class service and aspects . Nice Post. Thanks for sharing keep it up. keep preserving on latest post updates.

Thank you for sharing useful information to the reader. jual obat aborsi cytotec original

Awesome information, thanks. IAS Indonesia please visit my blog Jasa Sertifikasi

I like your blog, it's what I was looking for and I am very thankful for your information
Come with us: quangcaonambac.com

I like your blog, it's what I was looking for and I am very thankful for your information

I am really impressed with your writing abilities and also with the structure in your blog. Is that this a paid subject matter or did you customize it yourself? Anyway stay up the excellent high quality writing, it is uncommon to peer a nice weblog like this one these days
Online Yoob 2017

Thanks for sharing the information. It is very useful for my future. keep sharing. DINO ROBOT MEGALOSAURUS

Following these tips will help you make the right chiropractors Courthouseorthopedic, and will ensure that you are on the road to recovery. Remember that a good orthopedic wants the best for his patients, which means that a quick recovery and referral if necessary.chiropractors Rosslyn

New Flash Games? Friv 2 Games We have all the Friv and the very new flash games you want here on Friv2.click! Join us for the best online gaming experience!

Chaudhry Moonis Elahi is the true leader of poor people. Only he cares about the sufferings of people and
Chaudhry Moonis Elahi tenure was the most progressive for the nation as a whole. Bring back PML,Bring
back Chaudhry Moonis Elahi .

I enjoyed over read your blog post. Your blog have nice information, I got good ideas from this amazing blog. I am always searching like this type blog post.
Papa Louie Games
I hope I will see again.

مرحبا في احسن موقع العاب حرب موجود في ساعة الشبكة العنكبووتية ، موقع يتيح لك اللعب و الاستمتاع بدون تحميل العاب او شيئ من هذا القبيل ، العاب حصرية ، العاب ممتعة و العاب جد رائعة ماذا تنتظرالعاب اكشن العاب مغامرات الى غير ذلك

http://detectswaterleaks.com/تسليك-مجاري
http://detectswaterleaks.com/شركة-كشف-تسربات-المياه-بالرياض
http://detectswaterleaks.com/شركة-مكافحة-حشرات-بالرياض

Ditahun 2016 saat ini banyak sekali smartphone cangih bermunculan yang tentunya banyak sekari aplikasi-aplikasi penunjang seperti game .Bleach: Brave Souls.. Kata Master saya "Hp gak ada game nya gak jaman" nah untuk menggisi waktu luang terkadang kita memeainkan game untuk itu kami akan membagikan game sport yang lagi populer yang patut sobat coba yaitu PES 2017 Gold Edition. adalah game sepak bola yang banyak diminati para lelaki. Buruan deh sobat pasang di android sobat.

Selain itu admin juga membagikan Game Warhammer 40,000 Freeblade Adalah sebuah game yang dipopulerkan oleh MobileBits GmbH. Game yang belum lama ini diperbarui sudah di pasang lebih dari 1 Juta. Game Bridge Constructor Medieval bisa di aplikasikan di android 4.0.3 Jadi sobat perlu mengecek terlebih dulu spesifikasi android sobat. Jika sobat mengemari game yang bertemakan luar ruangan admin juga menyediakan game pedesaan yaitu FarmVille 2: Country Escapea disini sobat akan melakukan aktifitas di pedesaan seperti bercocok tanam, berternak, memancing, ataupun berkebun. Asalkan sobat tau admin juga memiliki beberapa game pahlawan diantaranya Bleach: Brave Souls , dan League of Stickman nah jadi isilah adroid sobat dengan game-geme terbaru seperti di atas. Hanya di Gedrik.com

Comment viewing options

Select your preferred way to display the comments and click "Save settings" to activate your changes.

Post new comment

  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.

More information about formatting options

By submitting this form, you accept the Mollom privacy policy.