Tablet computers are a "disruptive" innovation

If you've been to a RAIN Summit in 2012 (Las Vegas, Minneapolis, Dallas, or Berlin), you may have seen my "State of the Industry Address," in which I discussed the theories of author/consultant Clayton Christensen ("The Innovator's Dilemma") and argued that Internet radio is a "disruptive innovation."

(By the way, the term "disruptive innovation" is thrown around pretty freely nowadays, but, as Christensen uses it, it has a very specific meaning: It's a type of innovation that starts out worse than existing products in its category, and thus is experimented with but subsequently ignored by most market leaders in its category, but then gets better until it satisfies the needs of most consumers.)

Having looked at the new Microsoft Surface tablet last night (very disappointing, by the way; I can now hardly wait to receive my iPad mini), I am reminded that tablet computers are an excellent example of a disruptive innovation.

Remember the release of the first iPad, in April 2010? It was a device we were very excited about, as we wrote in RAIN at the time, but compared to a laptop computer, it didn't make the grade at all: It was underpowered, it ran hardly any business-related applications, it was slow to type on, and so forth. If you took a business trip in 2010 or 2011, you may have brought your iPad to use for web browsing and for reading e-books, and maybe to quickly scan your e-mail, but you brought your laptop computer along for real work.

But now all that's changing! I have not brought a laptop computer with me on business trips all year: I like Keynote more than PowerPoint for presentations, I like Numbers almost as well as Excel for spreadsheet work, I have an auxiliary keyboard I can use when I need to do a lot of typing, and so forth. The tablet computer -- the iPad, anyway -- has leapfrogged past the laptop computer, at least for my needs. And it's sleeker, lighter, and less expensive! That's why 120 million tablet computers will be sold this year globally, and why by 2016 tablet sales will exceed desktop PC sales.

That's the key thing to remember about disruptive innovations: They get better. McDonald's was a disruptive innovation compared to the family restaurants of the 1960s (tiny menu, no indoor seating), but it got better. And Internet radio is a disruptive innovation compared to AM/FM and satellite radio (no personalities, no news & information, no song segues, limited flow control), and it will get better. That's why it's worth paying attention to.

Share this

Comments

Comment viewing options

Select your preferred way to display the comments and click "Save settings" to activate your changes.

J'ai beaucoup apprécié votre article et cela a donné beaucoup d'informations précieuses. C'est un excellent article et vos mots sont si vrais
abcya | friv | run 3 | pbs kids

Sure, they get better!
javascript obfuscator

We are here to help you out with the whole procedure to Download Microsoft Office online, We not only fix your MS office setup related issues but will guide with how to get started with your new Office 2016 product once it get installed successfully. So why are you waiting for just ask whatever question you have via live chat online. visit officecom/setup More Info Call Now 1 855 869 6776 http://www.office-setup-help.com http://www.office-setup-help.us http://www.oofficee.com/setup http://www.officesetuphelp.us
www.office.com/setup

Thanks for the nice sharing.
If you would like to find a powerful video player,give mxplayer a try.

Notwithstanding the way that for the massive and rather energetic getting each one of these locales. I need the ability to with thanks a wreck thus marvelous affirm! Time Attendance System

از مطلب خوبتون بسیار سپاسگذارم. اگر میخواهید به کشورهای تایلند، دبی، ارمنستان یا روسیه سفر کنید و اگر میخواهید تور ارمنستان یا تور دبی یا تور تایلند بخرید یا بدانید، حتما قبل از سفر جستجو کنید و مطلع اقدام به سفر کنید.

Thank you for sharing in this article
Obat Kuat Pria I can learn a lot and could also be a reference

Thank you for sharing in this article
Obat Perangsang Wanita I can learn a lot and could also be a reference

Activate and install your Avg online just by vising www.avg.com/ activate. If you need help on activation and installation please call USA 1-855-408-6697 for USA and +44 800-088-5029 for UK and 1-855-408-6697 for Australlia.

For a fast on-time plumber in Bunbury and surrounding areas you can count on Bunbury Hot Water & Gas, your professional Bunbury Plumber.plumbing services

Cartoon HD is a very popular app as you know. we can watch animated videos, movies on your smartphone.
If you are a android user then you can easily download this app.
You can also use this app if you are a iOS user. For more details check the process of download Cartoon for Windows

I have Made New Decent Chat Rooms for girls join, if you want to join? its free without any registrations following links are:
GupShupChatRoom
Teens Chat Room
Pakistani Chat Rooms
Skype Chat Room
International Chat Rooms
GupShup Corner
ICQ Chat Rooms

Truth be told your exploratory writing capacities has propelled me to begin my own particular blog now. Truly the blogging is spreading its wings quickly. Your review is a fine case of it. Time Attendance System

Superb information it is. Thanks for this information. superb blog it is. Zapya apk

Australia National Removals Group can definitely take care of the transportation of your pets.pet transport in Australia

Dailymotion video downloader

Try Dailymotion video
downloader
to download videos from dailymotion.

I was working and suddenly I visits your site frequently and recommended it to me to read also. The writing style is superior and the content is relevant. Thanks for the insight you provide the readers!

cat mario | whatsapp baixar |  tank trouble |

Ditahun 2016 saat ini banyak sekali smartphone cangih bermunculan yang tentunya banyak sekari aplikasi-aplikasi penunjang seperti game .Bleach: Brave Souls.. Kata Master saya "Hp gak ada game nya gak jaman" nah untuk menggisi waktu luang terkadang kita memeainkan game untuk itu kami akan membagikan game sport yang lagi populer yang patut sobat coba yaitu PES 2017 Gold Edition. adalah game sepak bola yang banyak diminati para lelaki. Buruan deh sobat pasang di android sobat.

Selain itu admin juga membagikan Game Warhammer 40,000 Freeblade Adalah sebuah game yang dipopulerkan oleh MobileBits GmbH. Game yang belum lama ini diperbarui sudah di pasang lebih dari 1 Juta. Game Bridge Constructor Medieval bisa di aplikasikan di android 4.0.3 Jadi sobat perlu mengecek terlebih dulu spesifikasi android sobat. Jika sobat mengemari game yang bertemakan luar ruangan admin juga menyediakan game pedesaan yaitu FarmVille 2: Country Escapea disini sobat akan melakukan aktifitas di pedesaan seperti bercocok tanam, berternak, memancing, ataupun berkebun. Asalkan sobat tau admin juga memiliki beberapa game pahlawan diantaranya Bleach: Brave Souls , dan League of Stickman nah jadi isilah adroid sobat dengan game-geme terbaru seperti di atas. Hanya di Gedrik.com

Comment viewing options

Select your preferred way to display the comments and click "Save settings" to activate your changes.

Post new comment

  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.

More information about formatting options

By submitting this form, you accept the Mollom privacy policy.