Ad insertion isn't easy

If you're a webcaster struggling with issues involving ad insertion, you can be comforted by the fact that at least you're not alone -- the multi-billion dollar corporation NBC (owned by the multi-multi-billion corporation Comcast) is having issues too.

Just as my grandmother had what she called "her shows" (e.g., the noontime soap opera "The Edge of Night"), I have my shows too. In my case, they're primarily the Thursday-night comedies on NBC (e.g., "30 Rock," "Parks and Recreation," and "The Office").

And because I'm trying to be cutting-edge, I'm trying to "cut the cord" in terms of paying for monthly cable TV service by trying to watch these shows on my iPad via NBC.com.

However, at least for me personally, NBC is doing a very poor job of ad sales and/or insertion. Basically, the only spots they're delivering to me are promos -- either for "The Voice," which is a show currently being ridiculed on "30 Rock" (so probably "30 Rock" fans are not ideal prospects for it) or "Chicago Fire," which they're currently telling me is "Debuting October 8th!" even though we're now into almost mid-November.

So, take comfort: You may not be doing it perfectly, but given your relative corporate resources, you're not doing THAT badly.

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Re the 'ad insertion isn't easy' Its a shame ad insertion has huge benefits for the broadcaster. listener and advertiser. It is still early days and I'm sure targeted ad delivery will improve. Its not the technology but the poor selling of and the advertiser awareness. www.exaget.com ad insertion made easy.

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Kurt,

Just found your publication, Interesting! Have a look at our technology at http://www.proofofplay.com/interactive-features.html I think we are different as we push out our calls to action from a reconciled event. As soon as an event starts we determine the scheduled event and then apply a standard query. This enables us the specificity to respond on only one buyer, even if that same copy is being used by another. And the flexibility to push out something generic like "please drink responsibly" on all beer ads (unless superseded by a paid call to action)

Interesting publication!

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