ZIP code

Presslaff Interactive Revenue white paper explains why collecting user ZIP codes is key for marketing and revenue

Monday, October 1, 2012 - 4:55pm

Database and e-mail marketing firm Presslaff Interative Revenue has published a new white paper demonstrating the importance of collecting user ZIP codes for online media properties.

"In addition to e-mail address and permission, we believe the single most lucrative piece of data is a user's ZIP code," the paper, called "Finding Gold in ZIP Code Data," opens.

According to the paper, being able to associate a user ID with that user's ZIP code provides three unique benefits: methods to generate revenue, the ability to improve your marketing and promotional efforts, and an enhanced way to drive audience engagement with your brand and content.

Presslaff Interactive Revenue works with more than a thousand radio stations, television stations, and newspapers in the U.S. and Canada. Download "Finding Gold in ZIP Code Data" for free here.

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