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Edison research shows at-work radio listeners migrating to Internet-only alternatives

Friday, September 20, 2013 - 9:10am

We previously mentioned Edison Research's "What's Working at Work" study of radio and audio in the workplace. Edision president Larry Rosin presented the study at the Radio Show today in Orlando. The team last took a look at how employees listen in 1997. Probably needless to say, but Internet radio plays a far more significant role 16 years later.

First, a third of the respondents said they listen to Internet radio at work. Almost three-quarters listen on a desktop or laptop computer, but more than half listen on a smartphone (obviously, some use both).

While more people still listen to AM/FM radio at work than Net-only radio, the total number of at-work broadcast listeners is apparently dropping as (some) migrate to online-only options. Half of at-work Internet radio listeners say their listening has replaced time they used to spend listening to broadcast radio (28% say it's replaced time spent with their own music collection, and 22% of Internet radio listeners say it's "new listening").

High spot loads (and competition from Net radio's traditionally lower commercial load) is likely playing a role in that migration from broadcast to Net-only radio, says Edison. Rosin commented, "New options that consumers have for audio have completely changed the notion of what constitutes an acceptable number of commercials."

See slides and respondent interview videos from the "What's Working at Work" presentation here.

More RAIN news "quick hits": Talk radio on the Internet; music's positive effect at work; the post-IPO Pandora; M. Ward's Net radio app

Friday, August 17, 2012 - 12:30pm

-- Paragon Media Strategies' "The Blog" examines Internet radio talk programming. "For the aspiring talk show host trying to maximize the number of listeners, Internet Talk sites may offer more potential than the small audiences that the overwhelming majority of AM stations can muster," Paragon's Larry Johnson writes. "The best strategy may be to have an ‘aggregator’ or site pick up the show. There seems to be plenty of Internet Talk sites including Stitcher, Voice America, Live 365, WSJ Radio, and TuneIn." Read more here.

-- The New York Times reports on various studies of the positive effects of music in the workplace. "In one study involving information technology specialists, (University of Miami assistant professor Teresa Lesiuk) found that those who listened to music completed their tasks more quickly and came up with better ideas than those who didn’t, because the music improved their mood." Let's hear it for more Internet radio at work! Read more here.

-- A former Pandora employee discusses how much different work (and, supposedly the way the Pandora music algorithm works) changed post-IPO. "It used to be that you’d put in Modest Mouse and then hear all these crazy college indie bands. That was how it was created. It was great. But people in the Midwest hated it. Now, you put in Modest Mouse and you hear Maroon 5. It’s much more like radio. Some people got angry, but the majority like the changes," the anonymous former employee told BuzzFeed, here.

-- The musician M. Ward has created his own iTunes Internet radio app to allow anyone to locate almost 1,000 of the country's best, independent radio stations -- handpicked by Ward -- and easily stream them online. Read more in The Huffington Post here.

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