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RAIN Summit Orlando Session 1: Alternate Revenue Strategies

Tuesday, October 29, 2013 - 9:20am

This RSO panel explored platforms and strategies that drive incremental revenue for streaming audio companies, including performance-based and direct-response campaigns, ad exchanges, daily deals, and more. Moderator:

Paul Heine (Inside Radio)

Panelists: Dan Weiner (Pandora), Ted Gurley (Univision), Matt Cutair (Dial Global) , Daniel Anstandig (LDR Interactive)

RAIN Summit Orlando videos

Tuesday, October 29, 2013 - 12:25pm

RAIN Summits are popular, world-class Internet radio conferences, the preeminent resource for learning and networking in the field of online audio. RAIN Summit Orlando took place in September, 2013. This page links to conference session videos.

RAIN Summit West will take place on April 6, 2014, in Las Vegas.

Session 1: Alternative Revenue Strategies - This panel explores platforms and strategies that drive incremental revenue for streaming audio companies, including performance based and direct response campaigns, ad exchanges, daily deals, and more. Moderator: Paul Heine (Inside Radio) Panelists: Dan Weiner (Pandora), Ted Gurley (Univision), Matt Cutair (Dial Global) , Daniel Anstandig (LDR Interactive) [WATCH VIDEO]

Session 2: Pecha Kucha - Aha by Harman “Connected Vehicle Conundrum” Presenter: Toby Trevarthen [WATCH VIDEO]

Session 3: Ad Insertion Panel - There has been a lot of discussion as to whether broadcasters should use ad insertion as part of their streaming and online strategy. This panel considers both sides, taking into consideration measurement implications, revenue opportunities, programming issues and available resources. Moderator: Kurt Hanson (RAIN: Radio and Internet Newsletter, AccuRadio) Panelists: Steve Goldstein (Saga Communications), Mike Agovino (Triton Digital), Natalie Swed Stone (OMD), Alexis Van de Wyer (Adswizz), Tom Bender (Greater Media) [WATCH VIDEO]

Session 4 - KEYNOTE: David Field, CEO Entercom [WATCH VIDEO]

Session 5: Building a Top Digital Sales Team - Learn from top digital sales executives how to staff and train your digital sales department. What to look for when hiring, best practices for digital sales training, how to arm them with the best sales tools and optimize inventory. Moderator: Michael Theodore (Interactive Advertising Bureau) Panelists: Kurt Gentry (Radiate Media), Sarah Van Mosel (WNYC), Martin Kristiseter (Marketron), Mort Greenberg (Proxi Digital) , Al Pervin (Intertech Media) [WATCH VIDEO]

Session 6: The Internet Radio Marketplace - This presentation by GroupM Next addresses the future of streaming radio, looking at consumer behavior and implications for brands from the advertising agency perspective. It includes recommendations on ways that streaming content providers can optimize the opportunity for advertisers. Presenter: Steve Sherfy, Jesse Wolfersberger [WATCH VIDEO]

Session 7: The Race to the Dashboard - Presented by Triton Digital, this discussion ranges from best ways for integration to happen (in dash, versus receiver) to identifying aggregators, to discussing best options for both listeners and streaming services during the interim stages. Moderator: Brad Hill (RAIN: Radio and Internet Newsletter) Panelists: Geoff Snyder (Pandora), Scott Burnell (Ford Motor Company), Ted Cardenas (Pioneer Electronics), Kevin Straley (TuneIn) , Steve Cotter (Slacker) [WATCH VIDEO]

Session 8: State of the Industry Keynote  - AccuRadio/RAIN founder Kurt Hanson delivers his annual address about the state of Internet radio. [WATCH VIDEO]

Session 9: Streaming Music Trends - Presented by Securenet Systems, this panel features a discussion of online listener habits and behavior, including genres that are popular, music recommendation technology, best strategies for sharing, listening patterns, and more, by a roundup of key execs at top streaming services. Moderator: Jim Lucchese (The Echo Nest) Panelists: Brian Lakamp (Clear Channel Media + Entertainment), Chris Boyce (CBC Music), Eric Davich (Songza), Philippe Generali (RCS - Media Monitors)

Session 10: Internet Radio Awards: Kurt Hanson bestows the RAIN Internet Radio Awards in several categories. [WATCH VIDEO]

Pandora shares tactics for successfully adding video ads to service

Wednesday, September 4, 2013 - 10:50am

"Two years after introducing video ads to its primarily audio-centric platform, Pandora believes it has found the right balance between user experience and brand objectives," reads a recent article in ClickZ.com. "And no video ad product would be complete today without an eye toward mobile and cross-platform distribution."

The news source suggests Pandora might provide a model for Facebook (and perhaps others) to follow when introducing video ads.

Pandora SVP Heidi Browning revealed that delivering video ads in an "unexpected" place, yet at a "natural break," (when the user engages with the player, like skipping a song or changing channels) was key for the webcaster. She says ad "completion rates" are "well above industry standard."

Read more of Pandora's insights on video advertising in ClickZ here.

Despite buzz around streaming video, streaming audio reaches far and away more Americans weekly

Monday, February 11, 2013 - 12:15pm

While streaming video content is a hot topic, its reach among all adult age groups in the U.S. is dwarfed by streaming audio and radio content.

As you can see from the chart, 40% of 18-24s listen to streaming audio or radio weekly. That reach falls as subjects age, but is still a strong 1 in 4 35-54s.

Obviously, streaming audio is technically easier (with a lower bandwidth requirement). It's easier to enjoy audio on mobile platforms and while driving. And as MediaPost points out, "Radio and any other kind of streaming can be done on the computer while working on the same device -- whether for the purpose of providing background music, sports commentary or other forms of talk-based content."

Consultant Mark Ramsey commented, "For anyone who continues to chirp that 'Pandora is not radio,' I suggest you tell that to the advertiser who sees up to 40% reach on an ad-supported audio platform."

The study was conducted by USA TouchPoints. Read more in MediaPost here and Mark Ramsey here.

Music festival video streams could mean an ad revenue windfall for show producers

Friday, October 12, 2012 - 12:35pm

Pollstar says, "this year might also go down as the year when (music festival) live-streams started crossing into mainstream."

About a third of this weekend's Austin City Limits Music Festival's 130 bands will have their sets streamed via YouTube. ACL will offer multiple channels from several stages, Pollstar reports, "and the production has increasingly taken on the polish of a live television broadcast." This year's Coachella festival offered three live streams of video; Lollapallooza offered two distinct channels.

AEG Digital Media has produced streaming for fests like Coachella. Chris Roach, the company's head of business development, told Pollstar, "We’ve seen the average view time is over an hour in one sitting. That’s a pretty engaged eyeball for an advertiser to put their dollar against." C3 Presents, which produces the Lollapalooza and Austin City Limits fests, says the number of stream viewers has climbed into the "high millions."

Read more in Pollstar here.

New Arbitron/comScore system's first task: Measuring ESPN's cross-platform audience

Thursday, September 13, 2012 - 12:20pm

While we were waiting for Arbitron to finally unveil their long-awaited unified on-air/online radio measurement (see RAIN here), they've announced a deal with comScore and ESPN to measure audio, video, and display across radio, tv, the web, and mobile.

The goal here is to create audience measurement using common metrics on a national and continuous basis, so content providers and marketers can gauge the reach, engagement, and cross-platform duplication of audience.

"The unprecedented size and scope of the project is being driven by the multiplatform measurement requirements of ESPN, which delivers video, audio and display content via television (both in-home and out-of-home), online and mobile video, PC web, mobile web, apps, tablets, digital audio and terrestrial radio" (see yesterday's top story in RAIN here), the companies' announcement read.

The initiative (characterized as "five-platform" as it separates "smartphones" adn "tablets") will integrate "the census and panel-based PC, mobile and TV set-top box measurement capabilities of comScore along with enhanced, single-source, multiplatform measurement capabilities of the Arbitron Portable People Meter (PPM) technology," according to the statement.

Though no roll-out date has been announced, ESPN, comScore and Arbitron will unveil more details October 1-3 at the upcoming Advertising Week convention in New York.

Read the press release here.

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