Twitter

Nielsen buying Arbitron, also creating Twitter TV rating. Taylor asks, "How about for radio?"

Tuesday, December 18, 2012 - 1:30pm

Nielsen and Twitter have forged a deal to create the "Nielsen Twitter TV ratings" to measure the total audience for social TV activity on the social media platform. Couple that with today's news that Nielsen is buying radio ratings leader Arbitron, and smart folks like Tom Taylor begin to ask, "Can radio be far behind?"

There's no real indication of such a development yet, but it's not hard to imageine that "a new radio morning show could be 'trending,' one of these days," suggests Taylor. Read more from him today here.

Read about Twitter TV ratings at LostRemote here and GigaOm here.

RAIN Summit panel discusses social strategies for radio

Wednesday, October 17, 2012 - 10:10am

Triton Digital Media VP Business Strategy, Applications & Services Division Jim Kerr moderated the "Social Radio" panel at last month's RAIN Summit Dallas. He spoke with four pros from the broadcast, online radio, and Internet services industries concerning how radio can best make use of social media tools, and take advantage of consumers' embrace of platforms like Facebook, Twitter, Tumblr, Pinterest and more.

In planning a mobile strategy, given the necessary committment of resources (engineers, social media professionals) Jelli founder/CEO Mike Dougherty advised focusing on the biggest and most important, which for his company (and the others agreed) were Facebook and Twitter. He also suggested being realistic about the impact. Integrating with Facebook's Open Graph enables Jelli users' sharing and participation, but "Facebook didn't spike our usage or traffic, but it did provide a 3-4% monthly increase. It's like interest on a bank account. That investment was really important for us."

Owen Grover (iHeartRadio SVP at the time, now Clear Channel Entertainment Enterprises SVP/Content Partnerships) agreed, and suggested using realistic expectations and logic to help decide where to "spend" your company's resources in social media. "We ask, 'Who are the listeners we're addressing here?'" Different genres attract different demos and lifestyles -- the same goes for social media platforms. "You're not going to get a ton of AC listeners on Tumblr blogs... However, you see an extraordinary use of social photo apps among urban radio listeners," he said. You need to consider "where your listeners expect you to be."

Pureplay webcaster Raditaz founder/CEO Tom Brophy suggested if you give a highly-engaged audience "the channels to interact with the social networks, they'll use them." His company's plan has been to "provide (social media) channels and tools, and be proactive and push some content" to these networks.

SoundCloud doesn't create content; rather, they provide the platform for others to promote content. To make that as easy and rewarding as possible, SoundCloud Head of Audio Manolo Espinosa explained his company's work to integrate in Facebook, Twitter, Pinterest, Flipboard, and more. "Our idea is to make it super simple, give you the right stats, and help you promote your content."

But how can this help increase radio listening?

Grover called Facebook and Twitter "extraordinarily powerful at getting the word out, generating excitement, and creating conversations that feed the larger on-air conversation." His example is Clear Channel talent Elvis Duran, who dedicates large segments of his show to what's trending on Twitter and Facebook. Social media platforms shouldn't simply be "places to deposit content," or even necessarily just "traffic referrals," he advised. "We think of them as an extension of conversation. People are surprised to hear me say I'm interested in driving on-air occasions, because I'm the digital guy, but we think of our platform as '360,' and integration is the 'magic sauce' that differentiates us."

SoundCloud's Espinosa brought up CNN's Radio's use of his platform, as well as New York air talent Zach Sang, who posts clips he thinks have "viral" potential -- which include him promoting that evening's show. This takes great advantage of the fact that in the online world, people want to share content they enjoy. "Giving people that content to share in a way that doesn't impact their workflow, that's where you want to be!" said Espinosa.

Dougherty added that Jelli stations have seen actual ratings increases follow a good shift in social strategy that increased online engagement.

Naturally, a good social media strategy needs to be mobile. Grover advised thinking about the "meaningful distinctions between the desktop experience on social, and the mobile experience on social." His example: the difference between the Facebook mobile app and the desktop version, "and you realize there's no such thing as a 'tab' on a Facebook mobile app, and therefore some of the branding or marketing or partner- or sponsor-driven stuff that you're doing you can't execute the same way. You have to think about these differences."

Check out audio from this panel below. Audio from all the RAIN Summit Dallas segments is here.

Lots of mobile and social media content in upcoming Jacobs Media Summer School

Monday, July 16, 2012 - 12:05pm

It looks as though at least half of the sessions at Jacobs Media's annual Summer School event will focus on social media and mobile marketing. The event is part of the 37th annual Conclave Learning Conference this month in Minneapolis.  

Jacobs' digital/social guru Lori Lewis will speak twice, first on winning Facebook strategies, then focusing on learning from social media practices of the U.S. Armed Forces. JacAPPS CEO Paul Jacobs will present findings concerning mobile from the Techsurvey8 studym, while Jacobs Media president Fred Jacobs will also look at the study's results and share strategies for broadcasters "to differentiate themselves from new digital competitors like Pandora." Guest lecturers Michael Brandvold, and Chris Iles from the Minnesota Twins, also will discuss the smart use of Twitter and other social tools.

"The goal of our curriculum' is to give Conclave attendees great learning tools in short, concise sessions that they can implement the moment they get home," explains Fred Jacobs.

Summer School 3 will kick off The Conclave Wednesday, July 18th at 9am in the MusicMaster Ballroom of the Doubletree Park Place Hotel. Read more about the Jacobs Summer School, and register for The Conclave, here.

Our own RAIN Summit Midwest -- with keynoter Steve Dahl; presentations from knowDigital's Sam Milkman, Geller Media International's Valerie Geller, and dmr Interactive's Ed Schindler; panels focusing on multi-platform strategies, Facebook, pureplay/terrestrial competition, and streaming strategies; and RAIN publisher Kurt Hanson's "State of the Industry" address -- closes The Conclave Friday, July 20th at 10am.

On adding content to your Facebook page or site, NPR Digital Services says a little goes a long way

Friday, June 22, 2012 - 11:50am

Another helpful piece from NPR Digital Services reminds stations that since listeners don't experience every facet of your station's brand simultaneously (or at all), there's no reason to present it all on your website and Facebook page.

"Your station brand isn’t one thing -- it’s actually a collection of experiences, each meaningful, each contributing to your strength," writes Todd Mundt in the Digital Services blog. "All of these pieces add up to your station. But each of these great experiences by itself also represents your station."

Listeners engage with your station just for those specific facets of your brand that resonate with them. For some, it could be one of your specialty shows; for others, it might be a personality, or your sports coverage.

Keep this in mind when it comes time to make content available on your Facebook page or website. Consider what the platform is best designed for, and what's the most important key to success (e.g. Facebook is great to find out what your friends like, and the key to success is getting people to share your content with friends).

Then ask: "Of my brand’s signature experiences, which ones best fit what users want from the platform? In the Facebook example, a great answer would be a selection of content from your experiences that are so engaging that users feel compelled to share them. On any given day, what meets that requirement? What doesn’t? The answer for Facebook will be different from the answer for Twitter because Twitter is different from Facebook."

Read more from NPR Digital Services here.

Limbaugh takes to Twitter to "mobilize army"

Friday, March 16, 2012 - 12:00pm

Radio talker Rush Limbaugh announced during his show yesterday that he's begun actively Tweeting as a way to counter what his partisans characterize as attacks by groups looking to discourage companies from advertising on his show.

He said yesterday (as Politico reports), "there’s an army out there that wants to be mobilized, and so, I figured, use Twitter for it. I’m just going to put some things on Twitter that you can help us circulate. It’s that simple you just retweet them.”

A staff writer at The Atlantic, Conor Friedersdorf, warns that speaking to the Twitterverse is quite different than being on the radio: "Stripped of the ideological bubble that helps protect him, the medium at which he most excels, and the inhibitions that people seem to lack most on Twitter, I am convinced that Limbaugh's worst ideas will lose even more than is now the case."

Read Politico here; and The Atlantic here.

LDR creates online news trend monitor for sports and talk radio, TopicPulse

Thursday, March 15, 2012 - 11:40am

Listener Driven Radio has introduced a new tool which monitors the online exposure of news items in local markets, so for news, talk, and sports producers and talent can see what's "getting buzz" locally.

The product, LDR.TopicPulse, scans online news sources, local blogs, and social media like Facebook and Twitter to generate and continually update a report of trending topics on a local, national, or topical basis.

"We are passionate about innovation and using technology to make broadcast programming better," said Maureen Lesourd, Chief Revenue Officer at LDR.

Listen Driven Radio is software platform for music broadcasters to enable "crowd-sourced" programming, now used by more than 125 stations internationally. Find out more about the LDR.TopicPulse product here.

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