Slacker reportedly partners with Vodaphone to enter UK market

Wednesday, May 8, 2013 - 1:00pm

According to MusicWeek, popular (and growing, see today's top story) pureplay webcaster Slacker will reportedly launch in the UK within the next three months.

Such a move would make Slacker the largest U.S.-based Net radio outlet available there (Pandora is not licensed in the United Kingdom).

Slacker will come to Britain by way of a partnership with Vodafone, the world's second-largest mobile telecom company.

You may remember that Slacker "relaunched" earlier this year, with a new look, new features, and an ad campaign positioning itself as an alternative to market leader Pandora. It also recently added voice personalities to some of its channels. The article sources Slacker president and CEO Jim Cady recently revealing that "Session listener times on Slacker without a host have been averaging around 29 mins, but with a host personality or presenter session listening is growing to around 79 minutes."

Read the full article here.

It's undeniable radio is losing listening to Pandora, Edison's Rosin says

Tuesday, February 26, 2013 - 12:20pm

The San Antonio News Express, paraphrasing Edison Research president Larry Rosin, says streaming radio to moblie phones is "the biggest challenge to commercial radio that the technological revolution has wrought."

The paper also spoke to Paragon Media senior research consultant Larry Johnson, who explained that while traditional radio's reach has held steady over the last ten years, "time spend listening" has consistently fallen by about 15 minutes per year for the last 20 years.

Rosin, whose company partnered with Pandora in 2011 to measure the webcaster's listening in local markets (here), said, "(Pandora) is clearly stealing time from commercial radio music stations, primarily among people under 35 years old."

Of course, major broadcasters also offer streaming services, which they say complement -- not cannibalize -- traditional radio listening. But as Rosin points out, "Pandora is more than two-thirds of all Internet radio all by itself." In other words, broadcasters' complementary digital listening can't itself account for terrestrial's TSL drop.

For more on this topic, see our article "Radio faces falling TSL, but how much is due to digital competition?" in RAIN here.

Read more at MySanAntonio.com here.

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