Triton Digital

Cumulus migrating station websites to Triton before offering streams on iHeartRadio

Monday, May 14, 2012 - 11:35am

CumulusOver the next four to six weeks, Cumulus plans to migrate management of the web services for its 500+ radio stations to Triton Digital's platform. Triton Digital's suite of tools includes streaming delivery (via its StreamTheWorld), audience measurement (Webcast Metrics), ad-insertion, and design of custom media players.

The move is a necessary step before bringing Cumulus' streams into Clear Channel's iHeartRadio directory, said CEO Lew Dickey.

"Dickey said a standard platform was needed before the stations could all be launched on iHeart," writes Radio Online, "which is why there's been a delay in getting them on the Clear Channel app."

Cumulus annouced its partnership with Clear Channel and iHeartRadio in early December 2011 (RAIN coverage here).

You can find more coverage from Radio World here and Radio Ink here.

Move will allow stations to combine local on-air, online audiences to present to ad buyers, says Triton

Thursday, May 10, 2012 - 12:00pm

Triton Digital said today it intends to present its local market audience measurements using the traditional broadcast radio Average Quarter-Hour metric (AQH).

Stations that subscribe to Triton's new "Local Reports" feature will now get Average Quarter-Hour Rating (AQH Rating) by market alongside Triton's proprietary Average Active Sessions number.

To this point, Triton Digital has relied on the Average Active Sessions (AAS) metric, which, like the more traditional AQH, purports to represent the the number of listeners at an average moment. (Though there are some small methodological differences in how AQH and AAS are calculated, we believe them to be virtually equivalent.)

However, broadcast radio sales forces, media buyers, and advertisers have long relied on the more traditional metrics like AQH (and, for that matter, cumulative or "cume" audience, and Time Spent Listening or "TSL") for advertising buys. A Triton representative told RAIN the company's new format for local market reports "makes it easier for advertisers and media buyers to make apples-to-apples comparisons between online and traditional radio buys." This gives stations "the flexibility to combine their offline and online audience into a credible total audience number while maintaining the ability to position the attributes of either channel independently."

The press release includes this from ad firm Horizon Media SVP Lauren Russo: "Seeing Internet audio in the same terms as traditional radio gives a holistic sense of the audio market, making it easier for buyers to make informed decisions when purchasing ad space. We are excited to see how the ability to provide such a direct comparison will impact advertisers’ views on the value of streaming."

The company has also announced it plans to share measurement data with third parties per customer request. Triton's press release is available online here.

March Webcast Metrics: Pandora up 130%, CC 91% year-over-year

Tuesday, May 1, 2012 - 1:10pm

Triton Digital's March 2012 Webcast MetricsPandora and Clear Channel posted another month of audience growth, according to Triton Media's newly-released Webcast Metrics for March 2012.

Pandora's Domestic Mon-Sun 6a-12m daypart AAS (Average Active Sessions, which is essentially equivalent to AQH — i.e., average simultaneous listeners) surpassed 1.14 million, a growth of 8% (80,295) over February (though Triton notes that Pandora's February audience was around 4.5% smaller than it should be "due to a collection node failure"). Pandora's audience size is up 190% year-over-year and is nearly 7 times the size of #2-ranked Clear Channel.

Clear Channel grew its online audience 5% over February, reaching an AAS of 168,518. It's up 91% year-over-year. CBS Radio, in the #3 slot, dropped 4% from February and is down 44% year-over-year. Its AAS is now roughly 35% that of Clear Channel.

The largest percentage growth month-to-month came from EMF Corporate, with an increase of 12%. Slacker gained 3% over February (though its audience in February was "understated" due to "a collection system migration," according to Triton) and is up 31% year-over-year.

(The chart above shows the growth of Pandora, CBS, Clear Channel, the top 5 terrestrial radio groups and Slacker from September 2009 through February 2012. Note that Pandora's AAS numbers from December 2010 through mid-August 2011 were affected by the omission of tracking code in some of its mobile apps. Click to view in full size.)

Most broadcasters in the domestic Top 20 ranker were flat or slightly down month-to-month (Cumulus down 3%, Radio One down 7%, Entercom up 1%, Cox down 2%, for example).

Interestingly, ESPN Radio's audience was down 3% month-to-month and down 8% from March 2011. Yet in early April, ESPN said ESPNRadio.com had its "best month" yet in March (RAIN coverage here).

The combined March 2012 AAS of all streamers in Triton's Top 20 ranker (1,600,062) is up 6% over February 2012 and 79% year-over-year.

You can find the Domestic Mon-Sun 6a-12m ranking below. Find out more from Triton Digital’s Webcast Metrics report here (PDF) and find our coverage of February 2012’s ratings here.

Triton Digital's Domestic March 2012 rankings

Triton chief at RAIN Summit West: Start registering your listeners

Monday, April 23, 2012 - 12:35pm

RAIN Summit West 2012

Last week's RAIN Summit West in Las Vegas included a new feature: POVs. Short for "Point of View," these presentations feature industry thought-leaders offering their stance on a certain topic. This year's topic for discussion was "Redefining Radio."

The first POV was delivered by Triton Digital CEO and President Neal Schore. He argued that radio and webcasters should "stop debating" and instead start focusing on better monetizing audiences. "Our space is greatly undervalued compared to other media channels that don’t provide nearly our capabilities," said Schore. He pushed radio to accommodate listeners' wants and provide services wherever and whenever the audience wants. "If you won't, someone else will," he warned.

Schore also argued Internet radio services should start asking all users for registration information. Such registration could collect age, gender, location and other information, all of which would benefit advertisers and help make the service better for users as well.

"I couldn’t agree more," writes RAIN Summits president Jennifer Lane at Audio4Cast. Registration "enables [web radio services] to offer highly targeted ads and content that is more interesting to the listeners and more valuable to advertisers. It expands the time that listeners are willing to spend with a station, and it raises the likelihood that they’ll interact with an ad because that ad is specifically targeted." You can find Lane's coverage in Audio4Cast here.

Stay tuned for more coverage of RAIN Summit West, including videos of the panels and presentations!

Pandora widens ratings lead in February, Clear Channel up as CBS and Slacker dip

Wednesday, April 11, 2012 - 11:40am

Triton Digital's Webcast Metrics for February 2012UPDATE: A footnote in Triton Digital's February 2012 Webcast Metrics report notes that audience figures for both Slacker and Pandora are lower than they should be. Slacker's audience is "understated," writes Triton, due to "a collection system migration" in Febraury. Meanwhile Pandora's audience is around 4.5% smaller than it should be "due to a collection node failure in February." That would put Pandora's month-to-month growth at around 10%, rather than the 6% reported in our original coverage below. -- MS

Pandora and Clear Channel saw strong audience gains in February 2012, according to Triton Digital's new Webcast Metrics report. Most other broadcasters and webcasters in the Top 20 ranker grew their audiences as well.

Pandora's AAS (Average Active Sessions, which is essentially equivalent to AQH — i.e., average simultaneous listeners) reached 1,066,500 in February, according to Triton's Domestic Mon-Sun 6a-12m daypart ranker. That's up 6% (or 56,533) from January 2012 and 115% year-over-year.

Meanwhile #2-ranked Clear Channel posted a 13% month-to-month growth, reaching an AAS of 160,903. The broadcaster's AAS is up 92% year-over-year.

CBS Radio, which holds the #3 spot (bumped out of second-place in October 2011 by Clear Channel), declined 2% from January 2012 to reach 61,983. That's down 38% year-over-year.

Slacker's AAS (38,966) declined 19% from January 2012 (though this figure is "understated," see our update above). It's up 36% from February 2011.

Most broadcasters in the Top 20 list saw month-to-month gains, including Radio One (up 13%), Univision (up 11%) and Cox (up 6%).

(The chart above shows the growth of Pandora, CBS, Clear Channel, the top 5 terrestrial radio groups and Slacker from September 2009 through February 2012. Note that Pandora's AAS numbers from December 2010 through mid-August 2011 were affected by the omission of tracking code in some of its mobile apps. Click to view in full size.)

The combined February 2012 AAS of all streamers in Triton's Top 20 ranker (1,514,378) is up 6% over January 2012 and 75% year-over-year.

You can find the Domestic Mon-Sun 6a-12m ranking below. Find out more from Triton Digital’s Webcast Metrics report here (PDF) and find our coverage of January 2012’s ratings here.

Triton Digital Domestic February 2012 rankings

 

Executives from Cox, Pandora, Triton, Stitcher to appear at RAIN Vegas conference

Friday, March 16, 2012 - 12:00pm

Doug SterneRAIN Summit West 2012's roster is now made up of more than 35 industry experts and today we're delighted to announce four more, including executives from Pandora, Cox Media Group, Stitcher and Triton Digital.

Pandora VP of Audio Sales Doug Sterne (pictured right) will speak as part of our "How Many, How Much?" panel. In addition to driving audio sales at Pandora, Sterne is in charge of the Pandora Audio Lab, a testing ground for optimizing audio creative and determining best practices for optimizing advertiser results. Before joining Pandora, Sterne was VP of Sales at Clear Channel Online Music and Radio and VP of Infinity Radio (CBS).

Sandhi KozsuchJoining the "Connected Dashboard" discussion is Sandhi Kozsuch (pictured left), Director of Strategic Industry Initiatives for Cox Media Group. He leads the company’s development of Mobile DTV, IPTV/OTT, and Digital Radio Datacasting. Kozsuch also serves on the Board and Executive Committee of Pearl LLC, and is the Chairman of the Pearl Technology Committee.

Noah ShanokRAIN Summit West 2012 will also feature Noah Shanok (pictured right), CEO and co-founder of Stitcher (a service that's like Pandora for news and talk radio). Shanok will speak as part of the "Innovating the News/Talk Format Online" panel. He was also the founding VP of Sales for StubHub, an online ticket marketplace that sold to eBay in January 2007.

Mike BeckerMike Becker (pictured left), Triton Digital's COO of Applications & Services Division, will join the panel "It's Who You Know." Becker has over 17 years of experience in technology and marketing. Prior to joining Triton, he was a founder and COO of Enticent, a leading SaaS provider of loyalty marketing and audience relationship management tools for media companies.

Other speakers set to appear at RAIN Summit West 2012 include DAR.fm's Michael Roberston, Spotify's Jon Mitchell, TAG Strategic's Ted Cohen and many others. ESPN SVP of Production/Business Divisions Traug Keller will keynote the conference.

RAIN Summit West 2012RAIN Summit West will take place on Sunday, April 15 at the former Las Vegas Hilton, now called the LVH -- Las Vegas Hotel and Casino. It will conclude with the always-anticipated tradition of the poolside RAIN Reader Cocktail Party.

The Summit is an official “Co-Located Education Program” of the NAB Show. Registration includes access to the NAB Show Exhibit Hall and a catered box lunch. RAIN registrants can save $100 on NAB/RAB Radio Show registration.

For registration and sponsorship information, visit kurthanson.com/rainsummitwest.

Other RAIN Summits are planned for later this year in Dallas (at the RAB/NAB Radio Show) on September 18th, in Minneapolis (at the Conclave) on July 20, and in Berlin, Germany on October 5th.

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