Triton Digital

Triton releases June Pandora ratings, webcaster solidifies position in top U.S. markets

Monday, July 23, 2012 - 11:30am

Pandora and Triton Digital have released new local AQH and cume ratings for June 2012 which show the webcaster making gains over their earlier figures.

Those earlier ratings for March 2012 were released in May, when the companies announced Triton Digital would measure Pandora's national and local audience using the more-traditional AQH and cume metrics as part of their new MRC-accredited Triton Webcast Metrics Local report (RAIN coverage here).

Pandora's local ratings for June 2012

The new ratings for June (technically 5/24 to 6/20) show Pandora with an AQH rating of 1.1-1.3 for nearly all of the top 10 markets among A18-34s. As for A18-49s, Pandora's ratings fall between 0.7 and 1.0. Pandora's cume ratings range between 24 and 30 among A18-34s (the top market being San Francisco with a cume rating of 30.2), while among A18-49s the cume rating falls between 17 and nearly 23.

"Pandora has a weekly cume of 25,333,249, a 6% increase from the March 2012 weekly cume of 23,874,175," the company said, "which ranks Pandora as the largest adult 18-49 radio network in the U.S. when compared to radio networks in the Arbitron June 2012 RADAR 113 report."

You can find Pandora's press release here. Below you can find our charts tracking Pandora's AQH from July 2011 through the latest June 2012 numbers.

Pandora AQH 18-34

Pandora ratings 18-49

 

Triton Webcast Metrics: CC shows strong monthly growth, but Pandora AAS still nearly 7 times larger

Wednesday, July 11, 2012 - 11:05am

Chart tracking web listening through May 2012Clear Channel had the largest percentage month-to-month growth in May amongst the Top 20 webcasters ranked in Triton Digital's Webcast Metrics. However, in terms of raw audience gains, Pandora was once again far-and-away the leader.

Pandora's AAS (Average Active Sessions, essentially equivalent to AQH) grew by more than 51,000 from April to May 2012, according to the Domestic Mon-Sun 6a-12m daypart. That's a monthly growth of 4% and a year-to-year gain of 129%. Pandora had an AAS of 1,241,819 in May 2012.

Meanwhile, #2-ranked Clear Channel grew 7% month-to-month, reaching an AAS of 183,257. Clear Channel's AAS is up 128% year-to-year, just about matching Pandora's yearly gain.

Slacker -- currently ranked #4; also includes AOL Radio -- grew its AAS 4% month-to-month and continues to gain on the #3-ranked CBS Radio, which declined 3% from April. CBS Radio is down 39% year-to-year, while Slacker has climbed 72%.

Most other broadcasters listed in the Top 20 ranker were flat or down month-to-month. Exceptions include Townsquare (up 6%), Univision (up 6%) and Cox (up 4%). As for the pureplays, Digitally Imported grew 2% month-to-month while AccuRadio declined 4%. 

Though May had the Memorial Day holiday -- and arguably could be the start of the "summer duldrums," a period in which Internet radio listening traditionally declines slightly -- it actually had about the same number of weekdays as April. 

(The chart above shows the growth of Pandora, CBS, Clear Channel, the top 5 terrestrial radio groups and Slacker from September 2009 through May 2012. Note that Pandora's AAS numbers from December 2010 through mid-August 2011 were affected by the omission of tracking code in some of its mobile apps. Click to view in full size.)

You can find the Domestic Mon-Sun 6a-12m ranking below. Find out more from Triton Digital’s Webcast Metrics report here (PDF) and find our coverage of April 2012’s ratings here.

Triton's Webcast Metrics Domestic Ranker for May 2012

Ad reps say Pandora Arbitron ratings would be ideal, but buyers "intuitively know the audience is there"

Friday, June 1, 2012 - 11:35am

Pandora advertisingEarlier this month, Triton Digital (which publishes Internet radio's monthly Webcast Metrics ratings) released Pandora's Average Quarter Hour and "cume" ratings for 11 top local markets. The move was certainly a shot across the bow of traditional broadcasters, as it highlighted the foothold the webcaster is gaining, even at the local level. But it also served to call out Arbitron, which has yet to deliver its own promised "all radio" ratings.

"The resulting numbers are impressive," Ad Age commented on Pandora's numbers, with "strong penetration" in local markets while nationally Pandora stands as "the largest radio network for listeners age 18 to 49" (more RAIN coverage here).

But are ad buyers impressed with the new numbers? Is unified measurement important to them? Ad Age surveyed several ad agencies, "all of whom already do a good deal of business with Pandora." For most, unified measurement would be helpful but the lack of an "apples to apples" comparison "hasn't been an inhibitor." 

"The Triton data is great, but if it was on the Arbitron platform it would make it a lot easier to be handled by a local-market buyer," said a senior VP from Horizon Media. Arbitron data wouldn't result in more being spent on Pandora, she predicted, it would just "streamline" the process. Another ad rep said her company isn't even sure yet if they want to use the ratings from Triton to sell Pandora. 

An executive from Starcom agreed that the lack of a single measurement hasn't been a problem. They "continue to buy more with Pandora each year."

Advertising AgeHe continued, "I've been able to sell Pandora into clients because intuitively they know it's the right thing and know the audience is there." That said, "In a perfect world, all audio would be measured by the same source and the same panel, because then the ratings that we're getting would truly be apples to apples." 

That "apples to apples" comparison is being delayed by Arbitron's broadcaster customers, as Arbitron EVP/COO Sean Creamer said in May (RAIN coverage here).

Top 20 webcasters' audience up 79% year-over-year, shows Triton Webcast Metrics

Thursday, May 31, 2012 - 12:10pm

Triton Digital rankings for September 2009 through April 2012

Web radio leaders Pandora and Clear Channel continued their growth in April,according to Triton Digital's newly-released April Webcast Metrics.

Their increases helped push the overall AAS (Average Active Sessions, essentially equivalent to AQH) of the Top 20 webcasters to nearly 1.7 million in the Domestic Mon-Sun 6a-12m daypart. That's a gain of 79% year-over-year. Almost all of that growth is thanks to Pandora and Clear Channel, both of which have grown more than 100% year-over-year (Pandora AAS up more than 675,000, Clear Channel up nearly 90,000).

 
Pandora grew 4% month-to-month (an increase of more than 48,000), reaching an AAS of nearly 1.2 million. The webcaster is up 131% year-over-year and up 18% since January 2012.
 
The #2-ranked Clear Channel reached an AAS of 171,803 in April, up 2% month-to-month. It has grown 108% year-over-year. 
 
The largest month-to-month percentage growth came from #4-ranked Slacker, with an increase of 19% over March to reach an AAS of 47,480. That's more or less a recovery to where Slacker stood in January. The webcaster is up 59% year-over-year.
 
Other relatively strong growth came from Hubbard (up 10% to reach a new record-high AAS of 5,219) and Univision (up 6%). Most other broadcasters were flat or declined slightly (including the #3-ranked CBS Radio, down 1%).
 
(The chart above shows the growth of Pandora, CBS, Clear Channel, the top 5 terrestrial radio groups and Slacker from September 2009 through April 2012. Note that Pandora's AAS numbers from December 2010 through mid-August 2011 were affected by the omission of tracking code in some of its mobile apps. Click to view in full size.)

You can find the Domestic Mon-Sun 6a-12m ranking below. Find out more from Triton Digital’s Webcast Metrics report here (PDF) and find our coverage of March 2012’s ratings here.

Triton Digital Domestic Ranker for April 2012

Triton appoints former Citadel, ABC Radio exec John Rosso as President of Market Development

Wednesday, May 30, 2012 - 12:10pm

John RossoTriton Digital has appointed John Rosso to the newly-created position of President of Market Development. Rosso was most recently President of Citadel Media Networks and has also served with Citadel Broadcasting and ABC Radio Networks.

Within Triton, Rosso will help to promote Internet audio platforms to marketers and advertising agencies in addition to spearheading efforts to grow the Internet audio advertising industry, said Triton.

"The explosive growth in listening to Internet audio is attracting major attention from both local and national advertisers. John, and the rest of the Triton team, are completely focused on fostering this medium by helping marketers and audio publishers come together to engage audiences," Triton Media Group COO Mike Agovino stated.

Pandora "the largest adult 18-49 radio network in the U.S." in March

Wednesday, May 16, 2012 - 11:05am

Triton Digital will measure Pandora's national and local audience using the more-traditional AQH and cume metrics as part of their new MRC-accredited Triton Webcast Metrics Local report, the companies announced in a joint press release this morning. Triton also released local Pandora audience ratings for March 2012.

The ratings show Pandora with an AQH rating of 1.0-1.2 for nearly all of the markets among A18-34s. Among A18-49s, the company's rating falls between 0.7 and 0.9. Pandora's cume ratings range between 22 and nearly 29 among A18-34s (the top market being San Francisco with a cume rating of 28.7), while among A18-49s the cume rating falls between 15 and nearly 21.

In a typical major market Arbitron report, in a demo like A18-34, the top-rated broadcast station might have about a 0.7 AQH rating (which would equate to about a 9.0 share in the demo).

Triton Digital's metrics for Pandora in March 2012

Pandora writes in its press release: "The national results for March 2012 show that among adults 18-49 Pandora has a weekly cume of 23,874,175, which is equivalent to a cume rating of 17.8 and, when compared to radio networks in Arbitron's March 2012 RADAR 112 report, makes Pandora the largest adult 18-49 radio network in the U.S."

Pandora CRO John Trimble commented, "The new Triton reports are a great step forward for the radio industry and satisfy the growing demand for an apples-to-apples, third-party measurement solution for terrestrial and Internet radio."

You can find the companies' press release here and the March report for Pandora here (PDF).

RAIN ANALYSISTriton's ratings show Pandora continuing its AQH growth among A18-49 from the figures released in December 2011 by Edison Research and Pandora (see the charts below). The ratings suggest that Pandora is the #1 consumer brand of radio in almost every one of the top 10 markets, (in the sense that 'Kiss 109' is a consumer brand but 'Clear Channel' or 'Cumulus' are not).

Pandora's local AQH ratings for 18-34

Pandora's local AQH ratings for 18-49s

 

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