Triton Digital

Panel will look at audience metrics, plus SBS Radio Play presentation, at RAIN Summit Europe

Monday, April 29, 2013 - 12:00pm

EGTA is a non-profit trade association for television and radio sales based in Brussels. So it's appropriate for Matthew Carver, radio coordinator for EGTA, to lead our discussion of audience metrics at RAIN Summit West May 23 in Brussels. Carver will moderate "Every Listener Counts," a panel discussion on the best ways to measure online radio listening.

Like Carver, panelist Erik Barraud is based in Brussels. He's product manager for AdsWizz, which offers the AudioMetrix audience measurement software suite. AdsWizz also provides online audio and video ad solutions.

Triton Digital offers its clients its own audience measurement and ad sales solutions. Also on the panel will be Triton's top source for insight on tallying online listening, U.S.-based Robert Favre, who is CCO/GM of data and measurement. Robert served as SVP of technology for Ando Media, the audience metrics and ad-delivery provider, now owned by Triton.

Rounding out the panel will be Frederic Antelme, director of brands, content, and digital for radio group Top Radio Vermarktung in Berlin. Antelme manages brand strategy for the Kiss FM, RS2, and Berliner Rundfunk brands, overseeing corporate identity, ad campaigns, website development, social media strategies, and mobile apps. He was formerly a director at the German subsidiary of webcaster GOOM Radio.

RAIN Summit Europe will also feature a presentation from SBS Discovery Media executive Simon Gooch, on its Radio Play platform.

SBS Discovery Media was just formed this month, when Discovery Communications (the U.S. company that began as, and still owns, The Discovery Channel) acquired SBS Nordic, a major Scandinavian commercial broadcaster. Radio Play is the platform that aggregates SBS Radio's live streams with on-demand content from across the company, and offers listeners the ability to create their own stations based on SBS's music library. Gooch is the Nordic manager of Radio Play.

We have all the information you need for RAIN Summit Europe, including links to register for the conference and the day's full agenda, on our RAIN Summit Europe page.

Triton Digital: Mobile likely growing Net radio listening with more, yet shorter, sessions

Thursday, April 4, 2013 - 12:30pm

In its release yesterday of Webcast Metrics February Top 20 Ranker, Triton Digital analyzed the effect of increasing mobile listening on audience metrics.

Overall, AAS (or Average Active Sessions -- the number of listeners to a stream at the average moment in the given daypart) during Internet radio's "primetime" (M-F 6a-8p) grew 6% since January. Year-over-year, that growth is 34%.

[Let's note right here that for our own analysis of Webcast Metrics figures, we almost always use the M-Su 6a-12M daypart, and the "domestic ranker."]

Separating "desktop" listening from that on mobile devices, it's clear which is pulling this growth wagon.

While most listening is still on desktop/laptop computers, "we see impressive AAS growth of 43% in mobile listening, while desktop listening only saw an increase of 5%," Triton Digital explains.

However, as more listen on mobile devices, ATSL (Average Time Spent Listening) tends to fall. Across the board, the Webcast Metrics panel has seen ATSL drop from 46 minutes last year to 39 minutes now. (In the past year, mobile ATSL has fallen slightly, desktop ATSL has risen slightly.)

Triton concludes, "Engagement at the desktop is roughly double that of mobile devices, but the growth in listening is being driven by shorter listening sessions on mobile devices."

Looking at February's numbers, listening was generally flat comparing January to February. The lone major exception was ESPN Radio, down a bit following a January surge likely fueled by Superbowl coverage. Yet its February AAS was still higher than any month before January.

Year-over-year numbers are more heartening, especially for Internet-only webcasters (well, especially for Pandora!) The segment of the panel that's "Internet-only" is up 52% over the last year. That's nearly solely powered by Pandora's growth, which is up 55%, and despite the loss of Digitally Imported and 977Music from this list. The Internet-only segment did benefit from the introduction of Idobi Radio in November, however.

Overall, the Top 20's combined AAS is up 43% year-to-year (Again, this number is different from the overall growth figure in Triton Digital's analysis above, as we're monitoring a wider daypart, and possibly a different ranker. Growth in mobile listening may in fact be driving AAS outside the typical "business hours" daypart, thus making our M-Su 6a-12M number higher.).

Looking at the major broadcasters' streams, Clear Channel and Cox are both up significantly over February of last year (31% and 35%, respectively). CBS, however, is down 25%.

One final note: Pandora's lead over the combined online AAS of the top five streaming broadcast groups is now 71% higher than it was a year ago.

You can see one of the February rankers below. See all of the published Webcast Metrics numbers here. Our coverage of January's Webcast Metrics rankings is here.

RAIN publisher Kurt Hanson will discuss Internet radio listening trends as part of his "State of the Industry" address, and Triton Digital's president of market development John Rosso (pictured) will give a POV (point of view) address, at RAIN Summit West, this Sunday in Las Vegas.

CBS Radio, Entercom sign on to Triton Digital's a2x for digital audio ad sales

Thursday, March 28, 2013 - 12:45pm

CBS Radio and Entercom Communications have joined Triton Digital's a2x ad sales platform.

Triton's new a2x is an audience-based "programmatic buying solution" for online and mobile audio ads (we've covered it here) that allows broadcasters and webcasters to sell remnant digital audio ad space "auction-style." 

Both broadcasters rank among the largest in the U.S. CBS Radio owns more than 350 stations, Entercom more than 100.

Learn more about Triton Digital's a2x platform here.

Triton Digital's Dominick Milano will host the "Jump Start Your Revenue" Panel at RAIN Summit West in Las Vegas April 7. Entercom's Amy Van Hook will also speak at the Summit, as part of the "Dashboard Discussions" panel.

Inside Radio: Automated ad buying could drive up demand and CPMs for Net radio

Monday, March 18, 2013 - 12:20pm

In January we reported Triton Digital announced its a2x "programmatic buying" solution for streaming audio ads (here), and the launch of Xaxis Radio -- a "digital trading desk" -- on the agency side (here).

Today Inside Radio predicts automated auction buying to grow and help generate revenue for online radio.

"As more shops and broadcasters take a seat at the exchange, multiple buyers would bid against each other for the same audience impressions, driving up demand and tapping into digital budgets. The goal for broadcasters is to extract higher costs per thousands (CPMs)," reads the Inside Radio coverage.

Earlier this month, CBS Radio became the first major service to sign on to Triton Digital's a2x service (press release here).

"It's opening up the door to whole new budgets that we haven't touched before," says CBS Local Digital Media president Ezra Kucharz. "There are certain advertisers that are only going to buy this way in the future."

Inside Radio points to automated buying first in paid search advertising, then in digital display, as the trend.

"Now that executives who rose through the ranks from digital are in charge of planning and buying all media at Universal McCann, Starcom USA and Zenith," watch for automated buying to increase.

There's more on a2x from Triton Digital here.

Good news/bad news for broadcast streamers in January Net radio ratings

Friday, March 8, 2013 - 6:10pm

While broadcasters' streaming listening largely rebounded to pre-holiday levels in January, Triton Digital's latest Webcast Metrics data raises an alarm for AM/FM radio: just 20% of its online listening is happening on mobile devices.

The January online radio rankings report was released yesterday, and Triton Digital prefaced the rankings by revealing that those who listen to broadcast radio streams listen on desktop computers 80% of the time. While mobile streaming of terrestrial radio programming was indeed up 18% in January, that should give broadcasters pause.

It's generally perceived that the bulk of Internet radio's growth is on mobile devices. Already, pureplay Net radio listeners use mobile devices 70% of the time, and the mobile compenent of Pandora's listening is well over 75% by now. If mobile streaming is where radio listening is headed, broadcasters need to get in the game. 

[Then again, if you want to listen to a local station, in most cases, it's just as easy to flip on the radio... especially if you're in the car.]

Looking at the rankings, January brought significant returns for many AM/FM streams after listening fell off during the holidays (Trition Digital reminds the reader while both December and January were 31 days long, January had two additional weekdays, but December had an extra weekend).

ESPN Radio came roaring back 44% in January, for what looks to be its best month of online listening ever (one might credit the end of NFL season and the Superbowl for that). Cox was also up to pre-holiday form (up 31% over December), Cumulus was up 20%, and even CBS was up 18%. NPR Member stations were up 36%, but as always, that may reflect bringing new streams into the group.

While up just slightly since December, Pandora's year-over-year listening is up an impressive 53%.

See Triton Digital's January 2013 Online Audio Top 20 Ranker here.

RAIN Summit brings in experts to discuss revenue models and royalty matters

Friday, February 15, 2013 - 12:05pm

We're happy to announce Triton Digital's Dominick Milano and leading webcasting legal authority David Oxenford as speakers at RAIN Summit West this April.

Milano's company, Triton Digital, is a digital services provider for broadcast and Internet radio. Its products include in-stream ad services Streaming Console and Station Console, and audience measurement service Webcast Metrics. Triton recently announced the launch of its targeted audio ad exchange solution a2x (here), and its partnership to launch "programmatic audience buying product" Xaxis Radio (more here).

Milano, a Triton partner since its inception, was recently named (in RAIN here) President of Publisher Development when the company realigned its executive structure. All publisher-facing activity is now managed centrally by Milano, who's spent the last five years evangelizing for, and helping clients with, local media's digital transformation.

Milano (right) will speak on the panel "Jump Start Your Revenue," an examination of the wide array of revenue strategies, from subscriptions and donations to ad networks, ad exchanges, and affiliate programs.

Washington, D.C.-based partner with Wilkinson, Barker, Knauer LLP David Oxenford is Internet radio's leading authority on issues related to performance royalties, the Copyright Royalty Board, and the Digital Millennium Copyright Act. An esteemed veteran of our RAIN Summit events, Oxenford (left) represents broadcast and digital media companies, including a number of Internet radio companies, before the Copyright Office, the CRB, and other government agencies. He advises on music royalty issues as well as other general business and regulatory matters.

Recently, Oxenford wrote about real marketplace royalty settlements (involving both SiriusXM Radio here and broadcasters like Clear Channel and Entercom here) and the potential impact on CRB-determined industry Internet radio royalties. Oxenford will lead the panel "The Song Plays On," and discuss the ongoing royalties matter, taking into account both musicians' and webcasters' points of view.

RAIN Summit West is Sunday, April 7 in Las Vegas. The annual full-day Internet radio conference is a co-located education program of the NAB Show. Now in its 12th year, the Summit focuses on the intersection of radio and the Internet. Keynoting the even will be RAB president and CEO Erica Farber (more in RAIN here) and Rhapsody International president Jon Irwin (more here). Register today (then you can get a jump-start on your travel plans!) via the RAIN Summit West page.

Syndicate content