Triton Digital

Edison Research partners with Triton Digital for The Infinite Dial 2014

Tuesday, December 3, 2013 - 12:40pm

Edison Research and Triton Digital today announced a partnership to produce The Infinite Dial 2014, the 16th year of that influential study. The report’s findings will be presented at RAIN Summit West on April 6 in Las Vegas, as they have been in previous years. (See RAIN’s coverage of The Infinite Dial here.)

The Infinite Dial is a widely-cited study of digital media usage. In past years the report has touched on how consumers use AM/FM, online radio, smartphones, and tablets. The 2014 study promises new information about mobile consumption, and iTunes Radio. According to the press release, “The study will also continue its coverage of podcasting, social media, and other consumer behaviors related to audio and video consumption.” 

The Infinite Dial report has been produced 21 times over 16 years. One of its most valuable aspects is the trended data on media usage. Previous studies have been produced in partnership with Arbitron, which was acquired earlier this year by Nielsen, and rebranded as Nielsen Audio. The Triton relationship replaces the Arbitron partnership.

Digital audio company wins tech award

Tuesday, November 26, 2013 - 12:25pm

Triton Digital, a digital audio multi-dimensional platform that provides streaming, measurement, and advertising services, has won the prestigious Red Herring Top 100 Award. Derived from a pool of 1,000-plus nominations solicited over the course of the year, the award recognizes accomplishment in private tech ventures around the world.

The annual award was started in 1996. Early winners included pre-IPO or pre-acquisition Google, Twitter, Facebook, Skype, and eBay, demonstrating Red Herring’s acuity in bestowing recognition.

Triton Digital’s monthly Webcast Metrics is an industry-scrutinized product reported and analyzed in RAIN. (See the September metrics here.) Triton’s digital audio ad exchange, called ax2, is marketed as the only programmatic audience buying platform for audio. 

Internet listening flat in September; year-over-year growth

Tuesday, November 5, 2013 - 11:50am

Triton Digital released its Webcast Metrics Top 20 Ranker for September yesterday, revealing that Internet listening among Triton's top-20 clients was sequentially flat from August. (iTunes Radio, which began operating during September, has not been announced as a Triton client.) Looking at Average Active Sessions (AAS) as the guiding metric, we see a statistical dead heat in cumulative listening to the top-20 list.

Within the ranking, the best nominal month-over-month success belonged to market leader Pandora, which gained nearly 24,000 average active sessions. In percentage terms the monthly top-gainer wasESPN Radio, which grew active sessions 110 percent. The largest August-to-September percentage drop-off is attributed to New York Public Radio (September tracked at 84% of August).

The long-term historical trend of the top five leaders (see chart below) shows Pandora’s dramatic climb over the past four years. That trendline also illustrates summertime dips in listening that occurred in 2011, 2012, and 2013.

Year-over-year, we see 19% growth in cumulative listening, gauged by Average Active Sessions. Both NPR (133%) and Univision (104%) more than doubled listening from September 2012. Pandora showed an 18-percent improvement from September 2012, by adding 232,000 sessions. Most of the other top-20 participants experienced year-over-year gains, but Cox and New York Public Radio each dropped in listening by single percentage points.

The following chart illustrates cumulative year-over-year listening growth, with the top five leaders called out.

Here is the Top 20 domestic list from Triton Digital, organized by Average Active Sessions, Domestic streams from 6:00am to midnight.

Domestic market leader Pandora does not appear in the international All Streams Ranker. At the top of that cohort is Clear Channel, which dropped six percent month-over-month, with AAS reducing by 14,630 sessions:

Streaming audio ad platforms will drive revenue up

Tuesday, October 15, 2013 - 9:55am

This guest column is by Jennifer Lane, CEO of RAIN Enterprises. It first appeared in Audio4cast.

Programmatic buying will capture nearly 20% of the display ad spend this year, according to eMarketer, and that’s a number that is growing more quickly than anticipated. In general, display advertising is growing more quickly, thanks to increased demand for mobile ads. Advertisers are becoming more adept at using real time buying systems, attracted to the cost effectiveness and increased targeting capabilities. Meanwhile, as mobile usage continues to expand, publishers are releasing more inventory to the programmatic buying platforms. More buyers, more inventory, more revenue. 

Meanwhile Triton Digital continues to announce enhancements to their programmatic exchange for streaming audio advertising, a2x. They recently announced a partnership with Lotame to integrate its unifying data management platform (DMP) into a2x, enabling a2x publishers such as Entercom, CBS, and Univision to to collect, understand and activate audience data from any source, including online, offline and mobile.

Essentially, Triton’s a2x platform is enabling publishers to transform their largely unidentifyable inventory and transform it into units that can be targeted and sold as targetable inventory in a real time buying platform. As advertisers and their agencies become more and more interested in platforms that offer greater flexibility in targeting and real time pricing, publishers are wise to have these options in their arsenal. However, as AdAge was quick to note in this article, it’s also smart business to complement this selling strategy with one that offers custom and sponsored ads that net a higher rate.

Last week CBS Radio introduced Audio Ad Center, a self-serve platform that enables small businesses to promote and target their products and services to their online and mobile radio listeners with customized messaging and creative copy. Small business owners can visit the website to purchase ads to run on any of the online CBS Radio stations. ”Streaming audio is a very effective form of advertising and does not have to be limited to the companies with the biggest budgets,” CBS Local Media president Ezra Kucharz added. “With AUDIO ADCENTER, business owners can align themselves with the most trusted radio brands with millions of listeners between them to choose from.”

Innovative online platforms that enable advertisers to easily purchase, track and manage their ad inventory. These are the components that will drive more revenue to streaming audio platforms.

RAIN Weekend Perspective

Friday, October 4, 2013 - 10:30am

RAIN’s Weekend Perspective reviews the week's main events, and refreshes your synapses for next week.

The week started with a legislative bang when Rep. Melvin Watt introduced the Free Market Royalty Act in Congress. (Just in time for a general governmental shutdown.) The bill has two main planks: first, to withdraw the terrestrial radio exemption from paying artist and label royalties, and second, to remove the government from its traditional role as arbiter of royalty rates. RAIN interviewed attorney and consultant David Oxenford. Today, Oxenford posts a comprehensive analysis of the bill on his Broadcast Law Blog.

METRICS

On the metrics front, important measurements arrived from Triton Digital and Pandora.

Triton’s Top-20 Web Metrics Ranker for August revealed broad, if incremental, webcast gains across broadcast streams and pureplays measured in the report.

Meanwhile, Pandora (which is included in the Triton report) released its own monthly Audience Metrics report for September, announcing substantial year-over-year gains in active listeners, listening hours, and share of all U.S. radio listening. Small month-over-month gains were reported as well. September was the first month in which Pandora and iTunes Radio operated concurrently, a competition undergoing much scrutiny. The results of that half-month of activity bolsters Pandora’s claim that Apple’s new service does not pose a dangerous threat to Pandora’s audience growth or retention. But, of course, it’s early days.

PARTNERSHIPS:

A few business development scenarios enlivened the week. First, and most significantly, Rdio augmented its service model by introducing free, unlimited Internet radio-style streaming to its mobile apps, which previous allowed only a 14-day trial before asking customers to subscribe for ongoing listening. The new feature, called Stations, is ad-supported, thanks to Cumulus Radio repping Rdio’s inventory as part of the recently completed deal between the two companies. Rdio and Cumulus wasted no time putting their alliance into action. 

Songza linked arms with FourSquare, inviting users of the lean-back streaming service to check in at select FourSquare locations to receive Songza rewards -- including six months of free premium service in some cases.

Clear Channel-owned iHeartRadio moved to flesh out the Talk section of its radio aggregation platform, snagging rights to distribute certain Turner Broadcasting content. The new shows and clips will help balance an already strong ABC presence in iHeart Talk.

 

Triton’s August Top-20 Ranker shows broad webcast gains

Tuesday, October 1, 2013 - 12:35pm

Triton Digital released its August Top-20 scoresheet of webcast metrics yesterday afternoon, revealing marginal change in the ranking lineup, and nearly unanimous upward movement in both Average Active Sessions and Session Starts. Half of the top-20 webcast leaders also showed gains in Average Time Spent Listening.

The table below shows July and August metrics sorted by Average Active Sessions, and indicating changes in ranking order. (All tables below reflect the 6 a.m. to 8 p.m. daypart.) Pandora remained the webcast leader, and Beasley Broadcasting entered the list in the 20th spot for August.

Sorting the August ranking by Month-over-Month (MoM) gains in Average Active Sessions, the following table shows double-digit webcast gains for five broadcast groups, and strong or relatively stable performance for the entire list:

Rearranging the list from the vantage of gain/loss in Average Time Spent Listening, the greatest increase in stickiness applied to pureplays Slacker and Idobi Radio.

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