Pandora's Trimble says profitability "doable," Conrad discusses 1,000+ Pandora iterations, at CES

Monday, January 14, 2013 - 12:25pm

Pandora's CTO Tom Conrad and CRO John Trimble both took time at last week's CES to talk to media: Watch TechCrunch's interview with Conrad here and read AdAge's interview with Trimble here.

Conrad discussed the different development approaches for the now 1,000+ different interations of Pandora on desktops, mobile devices, consumer electronics devices, and automobiles. Trimble told AdAge that profitability is "doable" for Pandora, and so far the webcaster has focused more on building audience. He revealed that mobile advertising brings Pandora about $100 million a year, from 67 million monthly users -- now 55% of Pandora's revenue.

The webcaster announced at CES (see our coverage here) that its service is now integrated into Chrysler's new "Uconnect Access" in-dash system, making it Pandora's 20th U.S. automotive partner (including carmakers and after-market manufacturers). More than 85 different car models now are Pandora-capable.

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