traffic

New iHeartRadio feature adds local news content to Custom Stations

Monday, March 11, 2013 - 12:10pm

Clear Channel today introduced a feature to iHeartRadio that allows listeners to add local news, weather, and traffic content to their "Custom Stations" streams.

The new feature is called "Add-Ins," and uses content from Clear Channel broadcast properties.

"Custom Stations" is the iHeartRadio feature that allows listeners to generate personalized audio streams based on their personal music preferences (a la Pandora).

Once the listener has enabled the feature in Account Settings, "Add-Ins" will automatically pinpoint their location -– or users can set an alternate location by entering a zip code under the manual "Add-Ins" settings.

Clear Channel domain purchases may reveal plan to make you "heart" traffic & weather

Thursday, December 1, 2011 - 11:00am

The website TheDomains.com reported yesterday that Clear Channel has registered the domains "iheartweather.com" and "ihearttraffic.com" (prompting RAIN's Michael Schmitt to ask, "Does anyone 'heart' traffic?"). 

The domains obviously fit the theme of the media group's iHeartRadio service. Clear Channel purchased the "iHeartRadio.com" domain in 2007, which, if you type it in to a browser's address bar, resolves to "iHeart.com" (which the company just acquired this past February). Presumably, this is indicative of a strategy in which the company hopes to make you "heart" so much more than just "radio" (like "traffic" or "weather"... but not "sports," at least not yet: CC reportedly does not yet own "iheartsports.com").

Clear Channel this week announced that its two-month old customizable ("Pandora-like," if you will) stations will remain commercial-free until April 1 (in RAIN here). This move earned them at least one fan: The Motley Fool's Rick Munarriz. He wrote: "Stretching the commercial-free window is a bolder move than you think. It would seem to devalue its flagship terrestrial streaming feature, encouraging music-hungry -- and comedy-hungry -- smartphone owners and drivers to go the customized route sans ads... Clear Channel's decision to forgo near-term profits for long-term results is a brilliant move, and everyone else should be taking notes."

Read the entire piece from TheDomains here (hat-tip to Digitally Imported's Ari Shohat); from The Motley Fool here.

 

Marketron, Triton announce solution-provider deals

Tuesday, November 29, 2011 - 12:10pm

Marketron today today announced it has "renewed and expanded" its relationship with media group Greater Media, which will now utilize Marketron's Mediascape tech platform for traffic and billing in its four largest markets. "We are excited to have Greater Media back on board,"Marketron logo commented Steven Minisini, CEO of Marketron. Marketron describes its Mediascape software as "an essential infrastructure, next generation traffic solution and suite of services on an integrated and open technology platform."

Also today, Triton Digital Triton Digital logoannounced its deal with media group NextMedia, which will use Triton's Flex CMS platform to manage its radio stations' websites. The Flex platform is designed to help stations monetize online brands collectively, and syndicate content, contests, and promotions across stations' sites. Individual stations can create and collect content locally, and selectively share that content with sister stations.

Greater Media owns 23 radio stations in the Boston, Charlotte, Detroit, New Jersey and Philadelphia markets. NextMedia operates 33 radio stations in 8 markets. 

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