Townsquare adds six online community sites to music/entertainment content portfolio

Thursday, July 25, 2013 - 12:40pm

Broadcast group Townsquare Media announced this week it's expanding its portfolio of music and entertainment-focused web properties with the addition of six online communities.

The deal has Townsquare acquiring indie rock site Pretty Much Amazing, music and pop culture site Dangerous Minds, and social publishing platform and female-focused entertaiment community Wetpaint. Townsquare has also added Consequence of Sound, Potholes in My Blog, and Tiny Mix Tapes.

Townsquare owns and operates 241 radio stations, over 250 companion websites, an e-commerce business called, and stages approximately 500 annual live events in small and medium-sized U.S. markets. The company says its collection of music and entertainment sites already attracts over 50 million U.S. monthly unique visitors.

In June Townsquare acquired former AOL assets The Boot, The BoomBox, NoiseCreep, and ComicsAlliance, as reported in RAIN here.

Former AOL sites acquired by Townsquare created by exec Wilson while at AOL

Monday, June 3, 2013 - 11:40am

Broadcaster Townsquare Media has acquired AOL Music online properties The Boot (country music), The BoomBox (Hip Hop and R&B), and NoiseCreep (metal). They've also picked up a comic book-related site, ComicsAlliance.

These properties, according to a Townsquare press release, will be added to the company's portfolio of music and entertainment websites, which includes sites like Loudwire, Taste of Country, PopCrush, ScreenCrush, and Okayplayer. Townsquare has also hired some of the AOL Music staffers from these sites.

Peter Kafka at AllThingsDigital writes, "This is a full-circle move, since Townsquare Media's executive vice president Bill Wilson created all four sites when he used to run AOL's content business, back in 2008 and 2009. Wilson says comScore pegs the four sites' total audience at 3.5 million U.S. uniques; The Boot is the biggest, with 1.4 million."

Wilson came to Townsquare in 2010, along with several former AOL staffers. He led Townsquare's acquisition of MOG's music blog ad network (see RAIN here).

Just over a month ago (see RAIN here), AOL Music was shut down by the corporate parent, and AOL has been selling off content assets it considers "non-core."

Kafka noted, "Uncertain for now is the future of (AOL Music properties) Winamp, the once-famous media player AOL acquired when it bought Spinner and Nullsoft for $400 million in 1999, as well as music site itself."

"Adding these premium brands to Townsquare Media’s comprehensive offering propels our scale beyond today’s 52 million U.S. monthly unique visitors," Townsquare Media Group Chairman and CEO Steven Price said in the press release.

Townsquare owns and operates more than 240 radio stations, and runs over 250 associated websites. Read more in All Things Digital here.

Townsquare expands its deal with Marketron

Monday, February 4, 2013 - 1:15pm

Media business software provider Marketron and broadcaster Townsquare Media have announced "an expanded, multi-year and multi-million dollar agreement" for Marketron's Mediascape and other software (for billing, orders, traffic, and more).

Townsquare owns 243 stations in 51 U.S. markets.

Townsquare Media buys MOG's music blog ad network

Friday, August 24, 2012 - 12:35pm

Townsquare Media Group, owner of 244 radio stations in 51 markets, plus music web sites like PopCrush, Ultimate Classic Rock and Taste of Country, has acquired MOG Music Network, an ad network that reps music blogs.

In July, Beats bought the other half of the MOG company, the on-demand music streaming service (see RAIN here). Townsquare reportedly paid $10 million for the ad network, which it will rename Townsquare Media.

Read more in the New York Times here and AllThingsDigital here.

TargetSpot, Katz 360 announce new online audio ad-delivery deals with broadcasters

Friday, December 16, 2011 - 12:05pm

TargetSpotDigital audio ad network TargetSpot this week announced a deal that will have it deliver in-stream audio ads for Spanish Broadcasting System, Inc. (SBS). According to TargetSpot, this will add 1.3 million unique monthly listeners from across SBS' 21 Hispanic-oriented stations. Spanish Broadcasting System has a presence in markets with significant Hispanic populations like New York, Miami, Los Angeles, San Francisco, and Chicago, reportedly reaching 42% of the total U.S. Hispanic population. TargetSpot's ad network now includes more than 80 radio groups and webcasters.Katz360

Meanwhile, Katz Media Group's online audio network Katz 360 expanded its online ad network as well, announcing partnerships with Townsquare Media, Salem Communications, and Deseret Digital Media. Townsquare Media will add 176 radio station streams from 38 markets to the Katz 360 network, plus related websites and access to Townsquare's radioPup mobile app. With Salem Broadcasting brings 95 station streams to Katz 360, 58 of which are in 23 of the top 25 U.S. radio markets. Streams from Deseret Digital Media's three Salt Lake City stations are added as well.

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