top radio vermarktung

Panel will look at audience metrics, plus SBS Radio Play presentation, at RAIN Summit Europe

Monday, April 29, 2013 - 12:00pm

EGTA is a non-profit trade association for television and radio sales based in Brussels. So it's appropriate for Matthew Carver, radio coordinator for EGTA, to lead our discussion of audience metrics at RAIN Summit West May 23 in Brussels. Carver will moderate "Every Listener Counts," a panel discussion on the best ways to measure online radio listening.

Like Carver, panelist Erik Barraud is based in Brussels. He's product manager for AdsWizz, which offers the AudioMetrix audience measurement software suite. AdsWizz also provides online audio and video ad solutions.

Triton Digital offers its clients its own audience measurement and ad sales solutions. Also on the panel will be Triton's top source for insight on tallying online listening, U.S.-based Robert Favre, who is CCO/GM of data and measurement. Robert served as SVP of technology for Ando Media, the audience metrics and ad-delivery provider, now owned by Triton.

Rounding out the panel will be Frederic Antelme, director of brands, content, and digital for radio group Top Radio Vermarktung in Berlin. Antelme manages brand strategy for the Kiss FM, RS2, and Berliner Rundfunk brands, overseeing corporate identity, ad campaigns, website development, social media strategies, and mobile apps. He was formerly a director at the German subsidiary of webcaster GOOM Radio.

RAIN Summit Europe will also feature a presentation from SBS Discovery Media executive Simon Gooch, on its Radio Play platform.

SBS Discovery Media was just formed this month, when Discovery Communications (the U.S. company that began as, and still owns, The Discovery Channel) acquired SBS Nordic, a major Scandinavian commercial broadcaster. Radio Play is the platform that aggregates SBS Radio's live streams with on-demand content from across the company, and offers listeners the ability to create their own stations based on SBS's music library. Gooch is the Nordic manager of Radio Play.

We have all the information you need for RAIN Summit Europe, including links to register for the conference and the day's full agenda, on our RAIN Summit Europe page.

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