Steve Gordon

Aid for Pandora, or a new path for broadcasters? Two more industry experts analyze CC/Big Machine deal

Monday, June 18, 2012 - 11:15am

Clear ChannelWeeks later, Clear Channel's groundbreaking royalty deal with Big Machine is still sending tremors through the industry (RAIN coverage here). Two experts recently shared what they see as the takeaway from the new partnership.

Music industry attorney Steve Gordon writes in Digital Music News (here) that Clear Channel's deal is good news for Pandora and anyone else looking for more equitable streaming royalty rates. Clear Channel doesn't want to pay the "ridiculous" royalty bills that Pandora has now, argues Gordon, "Which means that instead of screaming bloody murder into the wind, Pandora now has the biggest ally imaginable."

Meanwhile, co-founder and Chief Operating Office of Triton Digital Mike Agovino writes in TechCrunch (here) that he sees Clear Channel "[leading] the way for traditional radio providers looking to go digital."

Agovino hopes more broadcasters will -- like Clear Channel -- start seeing digital as an opportunity, not a threat. "The key to making it online is working with the music industry to make that digital future a reality –- sooner rather than later."

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