Spotify

Spotify is an "online music service," but that doesn't make it "radio"

There have been a lot of references in the trade press recently to the anticipated U.S. debut of Spotify that call it an “online radio service.” I believe that’s a misnomer. Here’s my rationale:

For many decades now, consumers have listened to two forms of audio entertainment. To make the discussion easier, let’s focus on music. Basically, you can listen to the music you own, or you can listen to the radio.

SPOTIFY ARTIST RADIO OUT-DONE BY COMPETITORS IN FEATURES, WEBCASTERS IN QUALITY

Friday, September 2, 2011 - 12:00pm

Though its on-demand offerings steal the show, music service Spotify does offer radio-like features. Dubbed “Artist Radio,” the service automatically generates a playlist of music similar to a specified artist.

RADIO’S ONLINE CAPABILITIES CAN LEAD TO NEW WAYS FOR MARKETERS TO EMOTIONALLY CONNECT

Friday, July 29, 2011 - 1:00pm

The main section of an article in the UK’s Marketing Week concludes with a quote from Barry O’Donovan, marketing director of Random House’s children’s section. He describes his enthusiasm for online radio: “It’s engaging and joined up.

SPOTIFY: ARTIST RADIO MISSING DUE TO LICENSING AGREEMENTS

Spotify Artist Radio
Tuesday, July 19, 2011 - 11:25am

Popular on-demand music subscription service Spotify launched in the U.S. last week (more here) but one feature available to European users — Artist Radio — is missing due to licensing constraints.

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