social media

This month's Brussels Summit event to include special presentation on best uses of social media for radio

Thursday, May 9, 2013 - 12:10pm

There's (literally) a world of competition online, and RAIN Summit attendees are always looking for strategies to increase their service's share of the online audience. Several of Europe's leading online and broadcast radio experts will take up this very topice at RAIN Summit Europe, May 23 (that's in two weeks!) at Brussels' Hotel Bloom.

The "Growing Your Online Audience" panel will cover topics from simulcasting on-air content, customized online radio, and on-demand streaming.

Radionomy's Alexandre Saboundjian (left) and 7digital's Ben Drury (right) are both CEO of their respective companies, and will take part in the discussion. Calling itself "The Radio Experience," Radionomy provides a tech platform for amateurs and professionals to create their own online radio stations for free (the company even covers music licensing). When a station's audience reaches certain levels, Radionomy then shares advertising revenue with the station creater. Apparently a busy guy, Saboundjian also heads (and founded) MusicMatic (an in-store media company), and Jamendo (which is a platform for royalty-free music).

Ben Drury co-founded 7digital, a UK-based digital media company, which sells music downloads to consumers, but also provides branded products for traditional media companies, consumer brands, and social networking services. Some examples are powering Samsung's Music Hub, and the music store for Songbird. He also founded dotmusic.com, later acquired by Yahoo.

Kjartan Slette (at left, he's head of music at WiMP) and Steve Whilton (director of product at Last.fm, right) are both tasked with crafting a product that ensures audience growth. WiMP is an on-demand music streaming service with a library of 18 million tracks (and growing). Based in Oslo, the service employs local editors in the countries in which it's available (Norway, Denmark, Sweden, Germany, Poland and in the Netherlands) to help ensure it meets the demands of these different markets.

Last.fm, founded in the UK in 2002, is known for its music recommendation "scrobbling" system that integrates with other services, and for its online radio service and social networking features.

KISS FM and rs2 general manager Christian Schalt (left) is the panel's representative of the broadcast world. He's based in Berlin, from where KISS FM has been broadcasting nationwide as part of the Germany's DAB digital radio system. He's a career broadcaster with experience at Planet Radio in Frankfurt and Energy in Vienna. He was also Program Director for Kronehit, Austria's only national commercial radio station.

"Growing Your Online Audience" will be moderated by VP/Europe for RCS Sound Software, Sven Andræ. Sven's also experienced in broadcast radio, and later joined RCS to launch its Scandinavian division. RCS, of course, is the well-known (and largest) broadcast software company, with products at over 10-thousand stations worldwide. It's known for its music and promo scheduling, digital playout, automation control, and traffic and sales management software (Sven's pictured right).

The RAIN Summit Europe agenda also includes five "feature presentations" (that's not including Kurt Hanson's "State of the Industry"). One will be "The Do's and Don'ts of Social Media Branding," to present tactics for online radio to better encourage discussion among, and connection with, listeners.

Our social media expert making this presentation is Paula Cordeiro of Lisbon. She's the radio ombusdperson for Rádio e Televisão de Portugal (RTP), Portugal's public service broadcaster. A visionary of radio's future, she also coordinates the Radio Hub, which is a project for training, research, and radio production at the Universidade Técnica de Lisboa (where she lectures on radio and digital media).

This year's RAIN Summit Europe promises to top even last year's inaugural Berlin event. Space is still available for this year's event. All the details, including registration links, are on the RAIN Summit Europe page here.

Arbitron issues social media "Do's & Don'ts" memo to help radio avoid distorting ratings

Wednesday, March 13, 2013 - 1:35pm

In the interest of "protecting the integrity of audience estimates," Arbitron yesterday e-mailed client radio stations a list of "Do's and Don'ts" concerning station communication via social media. And not just on Facebook and Twitter, but also texting, e-mail, and more.

As most radio professional know, Arbitron has strict guidelines regarding messaging that can lead to "ratings distortion," but before now it concerned what was said on-air and in traditional marketing. As the importance of social media has grown, with its ability for one-to-one communication between station staff and listeners, Arbitron is now emphasizing the importance of avoiding ratings bias.

Now, Arbitron reminds clients that "social media comments are subject to the same guidelines as on-air comments. The company instructs radio not to discuss ratings (even ratings success), on social networking sites, as that could prompt diary keepers to reveal themselves.

Arbitron even monitors social media sites daily, both for respondent disclosures and to look for any contact between respondents and stations.

See Arbitron's memo here.

Jacobs offers radio 30-day program to guide social media efforts around new station launches

Monday, February 25, 2013 - 12:00pm

Jacobs Media is now offering broadcasters a 30-day social media program called Smart Launch, "to ensure that new station debuts go off seamlessly – socially."

The company recently blogged about the launch of country Nash FM in New York, and the station's "difficulty in corralling its social media accounts." Those difficulties inspired the new program.

Jacobs says it will also offer Smart Launch to broadcasters defending against a debut from another station in the market. The program will be spearheaded by Jacobs Media social media strategist Lori Lewis.

New DAR.fm function allows listeners to share audio snippets from talk radio

Monday, February 18, 2013 - 12:10pm

DAR.fm is the online radio service that allows users to record streamed audio content to listen to later (like a DVR, but with audio, thus the service's name). DAR creater Michael Robertson has now introduced a "sharing" function he says caters to the Internet's "short McNugget-size" media appetite.

While listening, DAR.fm users can click a Share button to select a short segment to to upload to YouTube, along with a short description, and then share the link to the snippet on social media.

"Rarely does one see links to interesting radio bits on Facebook or Twitter," Robertson wrote in his blog, introducing what he's calling "Project Friendship" (yep, as in "My Little Pony"). "For the first time it's as easy to share a radio clip as it is a web page, picture or video clip."

Try the new "Share" feature at DAR.fm.

Public radio digital team finds "framework for engaging with the digital audience" in talk radio

Monday, February 4, 2013 - 1:15pm

NPR Digital Services says some of the best practices top talk radio shows employ can be tweaked for social media.

"We often talk about engaging our radio audience online, but that’s only part of the job. We also want to find and nurture a new audience online, including potential fans who don’t know we exist but would love to follow what we do. These two audiences develop in different ways, but a well-considered strategy can grow both audiences and encourage them to participate more often."

Check out the article for some practical tips about sharing promotional announcements, "live tweeting," and more.

Read NPR Digital Services blog here.

62% of Millennials, 50% of Gen-X say Net is their "main source of entertainment"

Thursday, December 6, 2012 - 1:25pm

New Scarborough research shows what the company calls "heavy" users of radio are significantly more likely to use the Internet as a source for entertainment than Americans who listen to less radio.

Fully 40% of adults qualify as "heavy" radio users (though not surprisingly, it's a little "top heavy": 36 million Boomers, 30 million Gen-Xers, and 19 million Millennials). In that group, 62% of Millennials (18-29) and half of Gen X (30-44) say the Internet is their main source of entertainment.

A third of Gen X has listened to Internet radio in the past month (nearly a quarter of Baby Boomers (45-64), and 40% of the youngest set -- see the chart).

Gary Meo, SVP/Print and Digital Media Services, presented the study called "Inside the Minds of Radio’s Heavy Listeners" yesterday, the opending day of the Arbitron 2012 Client Conference. Meo also talked about how vital social media is -- especially to the 18-29 demo. 

"The importance of social networking to Millennials cannot be overstated…it is their #1 activity online, by far," he said (as reported by Tom Taylor here). The research reveals 84% of Millennials regularly use the Internet for "social networking". It was also significant for a number of Gen Xers (75%) and even Boomers (56%).

Download Meo's slide deck from Scarborough here.

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