social team unveils new online radio service Piki

Friday, April 19, 2013 - 1:50pm

The team behind social music listening site this week beta-launched a new iteration of its service, a year in the making: Piki.

TechCrunch describes it as "a Pandora-like, human-powered radio app combined with powerful Twitter-inspired social features."

While Turntable listeners hear music chosen by others in "real time" (in "rooms," like listening to a DJ in person), Piki scans music hand-picked by your friends over time, and creates radio channels based on this music (with the option of listening by genre).

"Piki is not the service on which you’ll listen to Lady Gaga’s latest album. At the same time, it is not a passive radio-like experience like Pandora," TechCrunch explains. "In the middle, there is room for a music discovery application that remains very personal."

Read TechCrunch's piece on Piki (there's a video too) here. Sign up to use the service (in beta) on the web or iOS here.

Marketers says they're eyeing digital more, print and radio less, in 2013

Wednesday, February 20, 2013 - 8:20am

Ad buyers say they're going to be looking to digital media -- especially mobile and social -- at the expense of traditional media like print (and radio) in 2013. This however does not mean, eMarketer reports, that we'll see a huge migration of dollars away from traditional and towards digital this year.

The vast majority (82%) of U.S. marketers in a new study say they expect to "increase their focus" on mobile media, and only slightly less (76%) on social media (broken out separately from "social networking sites").

Those media that will lose marketers' focus the most: newspapers (32% said they expect to focus less), consumer magazines (28%), and radio (24%).

However, "while marketers expressed a clear understanding of the importance of digital media... they also expressed trepidation about the speed at which marketing can now change. Just over half of respondents, 54%, felt that their marketing team was unable to handle new technologies and trends."

Inavero conducted the poll of U.S. marketing professionals from October through November 2012 for staffing firm Aquent and the American Marketing Association (AMA). Read eMarketers coverage here. H/T to the jacAPPS blog.

RAIN Summit panel discusses social strategies for radio

Wednesday, October 17, 2012 - 10:10am

Triton Digital Media VP Business Strategy, Applications & Services Division Jim Kerr moderated the "Social Radio" panel at last month's RAIN Summit Dallas. He spoke with four pros from the broadcast, online radio, and Internet services industries concerning how radio can best make use of social media tools, and take advantage of consumers' embrace of platforms like Facebook, Twitter, Tumblr, Pinterest and more.

In planning a mobile strategy, given the necessary committment of resources (engineers, social media professionals) Jelli founder/CEO Mike Dougherty advised focusing on the biggest and most important, which for his company (and the others agreed) were Facebook and Twitter. He also suggested being realistic about the impact. Integrating with Facebook's Open Graph enables Jelli users' sharing and participation, but "Facebook didn't spike our usage or traffic, but it did provide a 3-4% monthly increase. It's like interest on a bank account. That investment was really important for us."

Owen Grover (iHeartRadio SVP at the time, now Clear Channel Entertainment Enterprises SVP/Content Partnerships) agreed, and suggested using realistic expectations and logic to help decide where to "spend" your company's resources in social media. "We ask, 'Who are the listeners we're addressing here?'" Different genres attract different demos and lifestyles -- the same goes for social media platforms. "You're not going to get a ton of AC listeners on Tumblr blogs... However, you see an extraordinary use of social photo apps among urban radio listeners," he said. You need to consider "where your listeners expect you to be."

Pureplay webcaster Raditaz founder/CEO Tom Brophy suggested if you give a highly-engaged audience "the channels to interact with the social networks, they'll use them." His company's plan has been to "provide (social media) channels and tools, and be proactive and push some content" to these networks.

SoundCloud doesn't create content; rather, they provide the platform for others to promote content. To make that as easy and rewarding as possible, SoundCloud Head of Audio Manolo Espinosa explained his company's work to integrate in Facebook, Twitter, Pinterest, Flipboard, and more. "Our idea is to make it super simple, give you the right stats, and help you promote your content."

But how can this help increase radio listening?

Grover called Facebook and Twitter "extraordinarily powerful at getting the word out, generating excitement, and creating conversations that feed the larger on-air conversation." His example is Clear Channel talent Elvis Duran, who dedicates large segments of his show to what's trending on Twitter and Facebook. Social media platforms shouldn't simply be "places to deposit content," or even necessarily just "traffic referrals," he advised. "We think of them as an extension of conversation. People are surprised to hear me say I'm interested in driving on-air occasions, because I'm the digital guy, but we think of our platform as '360,' and integration is the 'magic sauce' that differentiates us."

SoundCloud's Espinosa brought up CNN's Radio's use of his platform, as well as New York air talent Zach Sang, who posts clips he thinks have "viral" potential -- which include him promoting that evening's show. This takes great advantage of the fact that in the online world, people want to share content they enjoy. "Giving people that content to share in a way that doesn't impact their workflow, that's where you want to be!" said Espinosa.

Dougherty added that Jelli stations have seen actual ratings increases follow a good shift in social strategy that increased online engagement.

Naturally, a good social media strategy needs to be mobile. Grover advised thinking about the "meaningful distinctions between the desktop experience on social, and the mobile experience on social." His example: the difference between the Facebook mobile app and the desktop version, "and you realize there's no such thing as a 'tab' on a Facebook mobile app, and therefore some of the branding or marketing or partner- or sponsor-driven stuff that you're doing you can't execute the same way. You have to think about these differences."

Check out audio from this panel below. Audio from all the RAIN Summit Dallas segments is here.

RAIN Summit Dallas expert panelists to examine "Social Radio" and "Monetizing Mobile"

Tuesday, August 21, 2012 - 1:00pm

Don't get stuck standing in the back (or worse, out in the hallway!). We want you in comfortably seated in a chair at the Dallas Hilton Anatole September 18th for RAIN Summit Dallas. To ensure this, of course, secure your spot now (in all seriousness, our September events in Chicago, Philadelphia, and Washington, D.C. all became SRO affairs).

Please visit the RAIN Summit Dallas page for registration info, links and more.

Each September we partner with the RAB NAB Radio Show and produce a half-day educational and networking event (modeled after our annual April RAIN Summit West). One of the most eagerly-anticipated topics we'll cover is the "social" applications for Internet radio: song sharing, music recommendations, listening rooms, and more. The "Social Radio" panel will be moderated by Triton Digital VP/Business Strategy, Applications & Services Division Jim Kerr. Manolo Espinosa (right), who is SoundCloud's Head of Audio (SoundCloud is a social audio platform where users create audio and share it) and Jelli founder and CEO Mike Dougherty (Jelli is a service for broadcasters which allows listeners to instantly affect what they're hearing using Internet social tools) will contribute, as will Clear Channel Media + Entertainment's iHeartRadio Network SVP Owen Grover and Myxer founder Myk Willis.

To engage the important topic of Monetizing Mobile listening, we're happy to welcome Spotify's Midwest Regional VP Brian Berner (left). Leading the conversation about this ever-growing audience segment (and how to profit from it) is Inside Radio Senior Editor Paul Heine. We also welcome Pandora's Kim Luegers, CBS Local's Neil Salvage, Kevin Straley from TuneIn, and Cox Media Group's Jeffrey Ulrich. 

The afternoon culminates with the keynote address (more here) from Clear Channel Media and Entertainment President of National Sales, Marketing & Partnerships Tim Castelli (right), RAIN publisher Kurt Hanson's "State of the Industry" address, and the presentation of the third-annual RAIN Internet Radio Awards.

You can see the full RAIN Summit Dallas agenda, with a complete rundown of panel topics and speakers, here.

The Radio Show is currently offering a special two-for-one discount if you plan to attend both the Radio Show and RAIN Summit Dallas. Just register for the Radio Show (here), and make sure you select the "Radio Show/RAIN Summit Two-for-One Discount" option. See you in Dallas!

(We'd also like to remind you about our inaugural RAIN Summit Europe, coming up October 5th in Berlin. You can find more details on that, and links to register, here.)

Echo Nest launches new tool to connect users to radio stations, and each other, based on their musical interests

Tuesday, July 17, 2012 - 12:00pm

The Echo NestThe Echo Nest is looking to give webcasters and developers more tools that analyze the social (and perhaps even the political) aspects of music.

The company has just announced the launch of Taste Profile Similarity, a tool which gives services (like iHeartRadio and Spotify's radio service, both of which use The Echo Nest) the ability to connect different users based on similar music interests. It can also be used, points out The Echo Nest, to automatically suggest specific streaming radio stations to users based on their taste in music.

"Taste Profiles help us understand which music a listener likes or doesn’t like with precision, so we can make personalized playlists more relevant across a variety of services," The Echo Nest writes at its blog.

To showcase the new tool, the company has launched a web capp called "What's your stereotype?" You can punch in your favorite artists and the site will place you in a musical stereotype category. Try it out here and read more here.

The Echo Nest has also used its Taste Profiles to discover what musical interests say about about users' politics. For example, The Echo Nest found that Republicans appear to have less diverse taste in music than Democrats, that Kenny Chesney fans are most likely to be Republican and that Rihanna fans most likely to be Democrat.

You can read much more in the company's blog post here.

BIA/Kelsey expects online/digital to make up 25% of local ad market

Tuesday, July 17, 2012 - 12:00pm

BIA/Kelsey expects a 11.7% compound annual growth rate (CAGR) for radio's local online revenue in the 2011-2016 period. While television's local online revenue will grow a little more quickly (almost 13% CAGR), both trounce newspaper's (5%).

The firm also expects local ad revenues in the "online/interactive/digital" category to grow more than 13% this year, pushing the digital category past the 25% mark in the local ad market.

Probably not surprisingly, the "star" categories in BIA/Kelsey's new "U.S. Local Media Forecast (2011-2016)" are mobile, social media, and online video. The analysts expect the local mobile search segment to grow 77% this year, local online video about 52%, and social media 26%.

A summary of the report is here; purchase the full report here.

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