SNL Kagan

Top sales vets see geo-targeting, local campaigns as keys to better monetizing growing audience

Tuesday, April 24, 2012 - 12:20pm

SNL Kagan senior analyst Robin Flynn moderated the day's second panel at our recent RAIN Summit West event in Las Vegas. Flynn reported on the discussion, called "Charting Digital Audio Ad Dollars," as well as other content from the Summit, in the SNL Kagan blog "Economics of Internet Media."

While online radio usage is growing across the board, operators are faced with the challenge of better monetizing that listening, especially on mobile devices (where the ad market is less mature).

"Currently, Internet radio CPMs are in the range of $3 to $6 for nontargeted ads and higher for geo-targeted ads," said panelist Alexis van de Wyer, who's president of AdsWizz. Pandora SVP/ad sales Steven Kritzman said ads that include a video element fetch $20 CPMs. (Kritzman also mentioned that Pandora enjoys an 80% renewal rate among ad clients.) Katz360 President Brian Benedik told the panel geo-targeted advertising can boost Internet radio CPMs to the $6 to $12 range and higher.

In fact, the prevailing sense was that Internet radio's growing power at reaching truly local audiences (see Pandora) is what will truly be the game-changer in monetizing listening.

"Local CPMs at $8 to $10 are tastier than the $3 to $5 network CPMs for online platforms," Pandora's Kritzman said. Jon Mitchell, Spotify's vice president for U.S. ad sales, also on the panel, said advertisers can purchase local campaigns for as little as $500 to $1,000.

Read Flynn's entire article here. There's more on our recent RAIN Summit here; and look for more coverage (including video) of the event soon. Jennifer Lane has additional coverage in Audio4Cast here.

Vegas conference to feature TuneIn, Triton Digital, SNL Kagan and Fox News Radio execs

Thursday, March 8, 2012 - 12:30pm

Today we're announcing four additions to the growing list of speakers set to appear at RAIN Summit West 2012: TuneIn's Carl Rohling, Triton Digital's Rob Favre, SNL Kagan's Robin Flynn and Fox News Radio's William Sanchez.

The conference takes place Sunday, April 15 in Las Vegas (more info below).

Robert FavreRobert Favre (pictured right) serves as the Chief Compliance Officer and General Manager of Triton Digital Data and Analytics. In 2009 as SVP of Technology at Ando Media, Favre led the efforts to introduce new streaming measurements -- Average Active Sessions (AAS), Active Sessions (AS) and Session Starts (SS) -- within the context of the "one minute rule", moving away from the old five minute and quarter hour based measurements of traditional broadcast radio.

Robin FlynnSNL Kagan Senior Analyst Robin Flynn (pictured left) has been analyzing and valuing companies and assets in the multichannel and radio/TV station fields for 20 years, since joining SNL Kagan in 1988. She also hosts several SNL Kagan events, such as the SNL Kagan Radio/TV Values & Finance Summit.

Carl RohlingCarl Rohling, TuneIn Vice President of Sales (pictured right), has served with the company for six years increasing distribution to over 186 products worldwide covering mobile, connected home and automotive categories. Managing TuneIn’s growth from one million users in 2009 to a profitable 35 million today, Rohling has teams based in Detroit, UK, Tokyo, Palo Alto and New York.

William SanchezWilliam Sanchez (pictured left) serves as Director/Executive Producer Web Operations for Fox News Radio. He's been with Fox News Radio for more than six years and has also held positions at ABC Sports, Virage and ABC NewsOne.

Other speakers set to appear at RAIN Summit West 2012 include Slacker CEO Jim Cady, TargetSpot CEO Eyal Goldwerger, The Echo Nest CEO Jim Lucchese and many others.

ESPN SVP of Production/Business Divisions Traug Keller will keynote the conference. RAIN will announce more speakers and panel topics in the coming weeks.

RAIN Summit West 2012RAIN Summit West will take place on Sunday, April 15 at the former Las Vegas Hilton, now called the LVH -- Las Vegas Hotel and Casino. It will conclude with the always-anticipated tradition of the poolside RAIN Reader Cocktail Party.

The Summit is an official “Co-Located Education Program” of the NAB Show. Registration includes access to the NAB Show Exhibit Hall and a catered box lunch. RAIN registrants can save $100 on NAB registration.

For registration and sponsorship information, visit kurthanson.com/rainsummitwest.

Other RAIN Summits are planned for later this year in Dallas (at the RAB/NAB Radio Show) on September 18th, in Minneapolis (at the Conclave) on July 20, and in Berlin, Germany on October 5th.

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