In Burns/Triton study, nearly half say they listen to AM/FM online daily

Wednesday, September 26, 2012 - 2:40pm

Nearly half (46.4%) of the respondents to a new study say they listen to AM/FM streams on a PC/Mac/tablet daily. Among those who own smartphones, 23% say they use them to listen to streams of AM/FM stations daily.

Alan Burns & Associates and Triton Digital polled more than 41-thousand people of "all ages, genders, (and) format fans" in August and September, and revealed their findings last week at the 2012 NAB RAB Radio Show in Dallas.

A little more than a quarter (25.4%) of all the respondents said they use a smartphone to listen to music

Interestingly, of those with in-car Internet access, more than 70% listen to AM/FM the most of all their listening options (Internet, CDs, MP3s). Only about 7% of those with Internet in the car seem to be using AM/FM less.

See the slides from the study presentation here.

If a U.S. teen has a mobile device, chances are it's a smartphone

Wednesday, September 12, 2012 - 11:40am

According to Nielsen research, as of July, 74% of 25-34 year old mobile customers now own smartphones, a surge from last year's 59% for that group.

However, the most dramatic increase of smartphone penetration was among teenage (13-17) mobile customers, with the majority (58%) now owning a smartphone. That figure was just 36% a year ago.

"Among most age groups smartphones represent the majority of U.S. mobile subscribers, but American teens were the age group adopting smartphones the fastest," said Nielsen analyst Nichole Henderson in a press release. "As teens increase in their share of smartphone owners, mobile carriers and manufacturers should consider how to market to this growing group."

Overall, 55.5% of U.S. mobile subscribers own smartphones, up from 41% a year previous.

The graph, and press release, are from Nielsen, here.

Nokia launches music service with Pandora-like features in U.S. for Lumia owners

Tuesday, September 4, 2012 - 12:50pm

Nokia MusicNokia has since last October planned to offer its Lumia Windows Phone users a free music streaming service with Pandora-like radio features (RAIN coverage here). That service has been available to European users for months, but today Nokia brings the service to the U.S.

Nokia Music is free and replicates a radio experience in at least two ways. First, it includes a line-up of more than 150 curated playlists created by a "US-based team of 'musicologists.'"

Second, users can create their own custom playlists "with a Pandora-like feature that pulls in songs based on a selected artist and plays them back in random order, without advertisements," reports Engadget (here).

U.S. teens' top music source: YouTube, says Nielsen

Thursday, August 16, 2012 - 1:15pm

The new Music 360 study from Nielsen shows that in the U.S. "more teens listen to music through YouTube than through any other source (64%), followed by radio (56%) and iTunes (53% ) and CDs (50%)." 

Nearly half (48%) of Americans says they use radio most often to discover new music.

More than half (54%) said they have music player apps on their smartphones, followed closely by radio apps (47%).

Read more from Nielsen on Music 360 here.

IAB tablet/smartphone study is good news to advertisers

Monday, July 16, 2012 - 12:05pm

The Interactive Advertising Bureau's Mobile Marketing Center of Excellence is touting their new study which shows nearly half of tablet users "engage with ads" more than weekly (and fully 25% of smartphone users do the same).

Then, when these users engage, 80% of smartphone users and 89% of tablet users will "take action."

Unsurprisingly, smartphone users seem to use the device for "on-the-go," quick-info purposes; while tablet users consider that device more of a entertainment and media hub [Note that online radio is a medium that could easily fit in either category!]

Anna Bager, VP/GM of IAB's Mobile Marketing Center of Excellence, commented, "The key for marketers is looking at how consumers use these devices in different ways, and tailoring brand messages and strategies accordingly." The IAB recently held its "IAB Mobile Marketplace: 'Make Sense of the New First Screen'" event in New York, where it released the study, called "Mobile’s Role in the Consumer’s Media Day." Download the complete report here.

IAB VP/Member Services Michael Theodore is confirmed to speak at our upcoming RAIN Summit Dallas, September 18.

comScore: 1 in 4 U.S. mobile users have listened to music on their phones

Monday, June 4, 2012 - 8:15am

Mobile musicA new survey from comScore found that 25.8% of U.S. mobile subscribers said in April that they had listened to music on their phone (smartphone or otherwise). That's up 1.3% from January. comScore does not specify if this means listening to streaming music, listening to local music files, or both.

Meanwhile, more than half of subscribers (50.2%) said they had downloaded apps, an increase of 1.6% since January. comScore's survey also found that Android holds a 50.8% share of the U.S. smartphone market (up 2.2% from January), while Apple holds 31.4% (up 1.9%).

You can find comScore's press release here.

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