New Wahwah app users can "co-listen" to stations based on musical tastes or activity

Wednesday, February 27, 2013 - 12:20pm

The webcaster formerly known as Senzari has rebranded its streaming music service as "Wahwah," with a "mobile-first" approach, reports TechCrunch.

Actually, a "mobile-only" approach, at least for now. The Senzari web-based streaming service is being shut down and rebuilt (to relaunch in 2-3 months). was itself a Berlin-based streaming music app, acquired by Senzari last October.

With the new Wahwah app, users can create personalized radio streams from a 15 million track music catalog. The app can also craft listening based on your current activity -- music for "working," "driving," or "running," for example.

There's also the "co-listening" option, by which listeners browse other users' shared radio streams (filtered by "trending," featured, location, friends, and activity). Apparently, the shared broadcasts are "live" -- that is, in real time, like a broadcast station (no pausing, skipping songs, etc.).

Senzari itself will reportedly remain the brand behind other future, non-music efforts. The company is based in Miami and backed by $3 million in funding. RAIN has covered Senzari (and here. Read the TechCrunch report here.

RAIN quick hits: More news that's worthy

Friday, November 2, 2012 - 11:10am

Stitcher, most known for its podcast- and spoken word radio mobile apps, has launched a fully-featured HTML5 web app that syncs with the mobile apps, as well as a player widget for browsers. Access the new web app here.

A Forbes contributer suggests three reasons she thinks Pandora could "stare down Apple if it indeed is launching a streaming radio service" here.

Speaking of Apple's rumored "iRadio," "if the future is also about location-based advertising... iRadio could bolster Apple's offer to brands by adding value to Passbook and Maps, two products that already combine brands/advertising and local," says BTIG analyst Richard Greenfield (as reported by here).

With Internet radio becoming more and more of a mobile experience, we thought you'd be interested to see The Media Audit's "Five Characteristics of Mobile Internet Users" here.

Several models of new Pioneer in-dash receivers include "MixTrax," the company's "automated DJ and playlist software (which) analyzes your music library and creates custom mixes that play back while you drive," reports CNet. Read more here.  

Senzari, the Miami-based international webcaster (we've covered them here) has acquired the company behind, which "turns music on iPhones into net radio stations available globally and to others nearby." There's more in Hypebot here.

Finally, you and your "buds" can have an iTunes, Spotify, and Rdio listening party with BudtoBud, an app that turns an account on these services into a mulit-user "listening room." Eliot Van Buskirk at has more here.

RAIN news "quick hits": PWC on Net radio ad revs; Songza; SoundExchange; Live365; Senzari

Thursday, August 16, 2012 - 1:15pm

-Billboard reports (here) that a new PWC projection (here) says online radio advertising will grow by 11.5% from $465 million last year to $802 million in 2016. Satellite radio ad revenue will also rise, 9.4% compounded annually, from $74 million in 2011 to $116 million. Satellite radio subscription spending will increase from $2.6 billion in 2011 to $4.1 billion in 2016.

-Webcaster Songza says it's registered more than 2 million U.S. and Canadian users since June 1st, and that of all the users that have ever used Songza (since its official launch last September), over half of them are still active. Read more in TechCrunch here.  

-SoundExchange, the organization that collects and distributes money from Internet-, satellite-, and cable radio, has released a database of 50-thousand artists and labels that are owed over $60 million in unclaimed royalties. More from The New York Times Media Decoder blog here.

-Internet radio aggregator Live365 has announced the release of its dedicated application for the iPad. Read more here.

-Webcaster Senzari has launched a new proprietary music recommendation engine it calls AMP3 ("Adaptable Music Parallel Processing Platform"). Sensari says "The AMP3 technology is revolutionary within the music recommendation space, as it is the first engine to be modeled after a semantic network that includes an API architected similarly to Facebook's OGP (Open Graph Protocol)." Read more here

Customizable web radio services raise funding, add new features

Monday, May 14, 2012 - 11:35am

Raditaz new designSenzari and Raditaz, two customizable web radio services, are in the news today for generating new funding and debuting new features.

Miami-based Senzari has just closed a round of funding totaling $1 million. That adds to an earlier funding round of $2 million. Senzari is looking to take on Pandora with a larger music library (11 million songs), deep integration with Facebook and international availability (RAIN coverage here). TechCrunch has more coverage here.

Meanwhile, web radio service Raditaz revealed a website redesign (pictured) and announced some new features, including song lyrics, artist bios and an updated music discovery engine. Raditaz uses The Echo Nest to create custom radio stations based on up to 5 artists or 5 songs. Its library contains 14 million songs. PC World has more coverage here.

New web radio service Senzari backed by $2m investment

Tuesday, December 6, 2011 - 12:25pm

SenzariThe recently-launched customizable web radio service Senzari (RAIN coverage here) is reportedly backed by $2 million in funding, reports TechCrunch.

That funding comes from "undisclosed angel investors in Silicon Valley and Boston (mainly friends and family) and a private equity group in Southern California."

You can find TechCrunch's coverage here.

Senzari gathers Facebook info to build custom radio streams

Wednesday, November 30, 2011 - 12:35pm

SenzariSenzari, a new "international Internet radio company," has launched a customizable streaming music service in the U.S. and Brazil, with plans to expand to Spain in December.

PC Mag reports that Senzari is "relatively similar to a streaming discovery service like Pandora...users 'seed' a channel with an artist or song, and then the Senzari algorithm decides which music he or she would like to hear."

Senzari differs from Pandora, writes PC Mag, in that it will "examine your musical tastes, as expressed on Facebook, and also looks at those of your friends" to help craft a streaming radio station.

Other differences include Senzari's 10 million song catalog and real-time chatting capabilities. Senzari further differs from existing customizable services in that -- at least as far as we could see in our testing of the site -- there is no way to rate songs and personalize the playlist.

"We believe that taking a global strategic approach will position us as the leading international Internet radio service provider within the next 12 months," stated Senzari CEO Bill Hajjar in the company's press release (here).

The customizable web radio service is currently open to invitees only. Existing users can invite their Facebook friends to try the service, or you can request an invitation here.

Senzari plans to eventually expand its social network integration to Orkut and Twitter. Additionally, mobile versions of the service (including apps for iPhone, iPad, Android and an HTML5 web site) will be released in January 2012

The company has operations in Miami, Madrid, Sao Paulo and San Francisco. PC Mag has more coverage here.

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