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See major music services' ebbs and tides in Google search popularity

Monday, September 9, 2013 - 11:45am

A blog called Music Machinery has published charts of Google search trends for several major online music services, which indicate which are growing in popularity, and those whose best days appear to be behind them.

The graphs represent trends in the number of Google searches for the service since 2005. Each is an "index." Instead of real numbers of searches, the vertical axis of each graph runs from 0 to 100, with 100 representing the service's "peak search interest" moment. Thus, services can't be compared to each other for raw popularity using these charts -- they only show trends over the past eight and a half years.

Interestingly, iTunes looks pretty flat since 2010. That may represent the saturation of its install-base (while iTunes does exist on the web, most users have it installed on their device, and thus have no need to search for it on Google). It will be interesting to watch how this trend changes with the introduction of iTunes Radio later this month.

It's not surprising to see Pandora's steady growth since 2006, but it is also perhaps leveling off. Some other services showing steady growth: Spotify, Rdio, SiriusXM, iHeartRadio, SoundCloud, Songza, 8tracks, and Shazam. Not so good for: Last.fm, Rhapsody, Deezer, Grooveshark, Turntable.fm, MOG, and Playlist.com.

Look at these grahps here.

Access RAIN archives using our improved "search" function and follow links to read recent issues

Wednesday, November 21, 2012 - 11:05am

We plan to take Thanksgiving week off from publishing, barring any critical breaking industry news. We hope our readers in the U.S. have a safe and enjoyable Thanksgiving holiday.

We'd like to invite you to try our newly improved search function (the search box is near the top-right) to catch up on previous coverage of important issues in webcasting, like the Internet Radio Fairness Act, the recent NPD Group study on the impact of streaming, or Triton Digital's most recent Webcast Metrics ratings.

If you'd like to look at recent RAIN news by issue date, we think you'll find our Archive section (here or just click the green tab above). And as you probably know, we have links to our five most recent issues at the bottom of the page at www.kurthanson.com.

DMR shares insights culled from 5 years of digital marketing for major market radio at RAIN Summit

Friday, July 20, 2012 - 12:15pm

Today at our RAIN Summit Midwest event at The Conclave, strategic marketing firm DMR Interactive shares the results of its comprehensive analysis of radio clients' digital campaigns over the past 5 years. DMR synthesized results from digital marketing in markets like New York, Los Angeles, Atlanta, Dallas, and Miami -- totalling over $2.3 million worth of advertising and 1.2 billion impressions and half a million clicks.

First, DMR found that 80% of those that respond to digital ads are heavy radio users (listening at least one hour a day).

Another important finding -- and something that radio may find counter-intuitive -- concerns the use of station logos and slogans. One "well branded, major market CHR station" was using its station logo in display ads, as was getting poor results. After the station removed its logo for "images of listeners and core artists" in the ad, response more than doubled. Similarly, clients found "keyword search ads" performed better than display ads -- with the caveat that "station slogan or names of secondary on-air talent" did not make for effective search keywords.

Andrew Curran, DMR Interactive COO/Radio, said, "You can’t just set up a digital campaign and let it run. You need to constantly be managing and adjusting your efforts. The fact that we integrate digital marketing into a larger listener engagement strategy and are constantly monitoring and adjusting to optimize performance, helps drive such strong results for stations."

The third-annual RAIN Summit Midwest took place today at The Conclave Learning Conference in Minneapolis. 

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