scrobbling offers great music research for radio, says Cridland

Thursday, December 13, 2012 - 3:15pm

Radio "futurologist" James Cridland blogs today that's "scrobbling" can offer radio great insight in to current trends in music.

The cornerstone of the service is the "audio scrobbling" -- the collection of users' music listening details (from various sources) that enables to see and understand what's popular and to whom -- "a goldmine for music programmers."

Cridland suggests using data to see which artists are trending with listeners, and "if you scrobble your station into it, it'll also show you songs you're not playing but should be." Read Cridland's blog here.

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