scrobbling

Last.fm offers great music research for radio, says Cridland

Thursday, December 13, 2012 - 3:15pm

Radio "futurologist" James Cridland blogs today that Last.fm's "scrobbling" can offer radio great insight in to current trends in music.

The cornerstone of the Last.fm service is the "audio scrobbling" -- the collection of users' music listening details (from various sources) that enables Last.fm to see and understand what's popular and to whom -- "a goldmine for music programmers."

Cridland suggests using Last.fm data to see which artists are trending with listeners, and "if you scrobble your station into it, it'll also show you songs you're not playing but should be." Read Cridland's blog here.

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