San Diego

Outside of monster Pandora share, San Diego listened to close to 5,000 different sources of Net radio in May

Tuesday, June 25, 2013 - 12:50pm

Triton Digital chief strategy officer Patrick Reynolds spoke at last week's Hivio conference in San Diego, and revealed some interesting stats on that city's Internet radio listening.

According to Reynolds, in May about two-thirds of the market's online listening was to Pandora (Pandora's April AAS was about 72% of the entire Webcast Metrics Top 20's in the "Domestic Mon-Sun 6a-12M" ranker.) The other one-third of San Diego's online listening not going to Pandora was shared across an astounding 4,754 different sources, including a good number of commercial broadcasters from outside the market (from all over the country, according to Reynolds). 

San Diego in May had a 5,126 "AAS" (Average Active Sessions, or the average number of streaming listeners at any given moment during the month). Focusing only on the 6a-8p daypart, that number was about 9,500.

Listeners in the market tuned in on 60 different devices, which included smartphones, gaming consoles, and desktop Internet tuners.

Inside Radio reported on Reynolds' comments from the Hivio conference.

More San Diego adults go to Pandora than local TV sites, MSN.com, or Groupon

Friday, October 21, 2011 - 11:15am
San Diego
 
Research from The Media Audit focusing on San Diego reveals that webcaster Pandora reaches 28.8% of that market's 18+ population. In a telephone-based study conducted in July and August, 370,000 San Diego locals in the 18-34 demo used Pandora in a 30-day period, which is a 46.1 cume rating. For just 18-34 women, it's a cume rating of 56.2.

Tom Taylor reports today Pandora far outpaced other online radio services like Clear Channel's iHeartRadio (and, Taylor points out, San Diego is a strong Clear Channel market), CBS Radio's Radio.com, and Slacker. What's more, Pandora ranked as the sixth-highest reaching website in the market for adults 18+, behind only Google, Yahoo, Facebook, Weather.com, and SignOnSanDiego.com. Taylor points out  that Pandora out-reaches "all the local San Diego TV station websites, as well as MSN.com and Groupon."

Read Tom Taylor's coverage in Radio-Info.com here.

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